About People Managing People:People Managing People helps executives and people leaders build AI-enabled, human-centered organizations that thrive.We provide peer-driven insights, practical frameworks, operational playbooks, and community-powered experiences focused on HR strategy, AI in the workplace, talent and recruitment, employee retention and culture, workforce management, and modern people leadership.Our audience includes CHROs, chief people officers, HR and people leaders, talent and recruiting leaders, operations executives, and senior people practitioners looking for practical insight, trustworthy guidance, and meaningful professional connection.About the Role:We are looking for a Senior Editor to help build People Managing People into a trusted, community-powered media brand for people leaders and HR professionals.This role is responsible for growing loyal, engaged people leadership and HR audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships.This is not a traditional editing role focused only on publishing content. It is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps people leaders make better decisions, build healthier cultures, adopt AI-enabled ways of working, strengthen their teams, and navigate the changing realities of modern people leadership.You will help shape the voice, authority, growth, and audience experience of the brand.Your work should increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with people leaders and HR professionals.Who You Are:You understand how to create editorial brands that professionals actively trust, return to, and recommend.You are deeply curious about how people leaders and HR professionals operate, lead teams, adopt AI-enabled workflows, build culture, develop talent, and navigate organizational complexity.You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences.You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.You care about usefulness, clarity, audience trust, and measurable impact.What You'll Be Doing:1. Build engaged, community-powered editorial experiencesYou will create serious-fun, expert-driven editorial and audience experiences that grow subscribers, increase newsletter engagement, and build loyal engineering, AI, and technology leadership audiences.Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short‐form video, narrative video, podcasts, livestreams, events, and community formatsDevelop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&A, and social listeningCreate audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and modern technology executionHelp program and support webinars, livestreams, roundtables, podcasts,



and editorial event experiencesRepurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assetsEnsure editorial output reflects the publication's tone, usefulness, authority, and audience relevanceContinuously identify opportunities to increase audience participation, contribution, sharing, and return engagement2. Create insight‐led decision‐support content that performsYou will create and improve content that helps engineering, AI, and technology leaders make better technical, operational, AI, and organizational decisions.Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner‐led contentBuild content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can helpImprove SEO‐driven and community‐driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeysBuild topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational executionProduce and improve decision‐support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnetsUse Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentationTest headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performanceMonitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverabilityShare learnings, experiments, and repeatable editorial playbooks across the organization3. Expand audience reach, relationships, and distributionYou will help grow People Managing People through contributor relationships, strategic partnerships, distribution systems, and community engagement.Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voicesBuild contributor → content → audience → community growth loopsAct as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationshipsPackage and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channelsCollaborate on co‐created reports, research, surveys, multimedia initiatives, and strategic partnershipsRepresent the brand through events, panels, podcasts, conferences, and external opportunities when usefulBuild and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligenceTrack relationship‐building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience qualityHow Your Success Will Be Measured:Your success will be measured through:Growth in ICP subscriber acquisitionIncreased newsletter clicks and audience engagementGrowth in returning audience behavior and repeat visitsIncreased authority signals, search visibility,



and AI discovery presencePerformance of decision‐support and practitioner‐led contentAudience participation and contributor engagementGrowth in non‐organic and community‐driven trafficSuccessful execution of multimedia, event, and partnership initiativesClear evidence that audiences trust, share, and repeatedly engage with the brandYour Skillset Includes:Strong editorial judgment and audience instinctsExperience creating B2B, practitioner‐led, or professional editorial contentStrong interviewing and synthesis skillsAbility to turn complex technical workflows and operational topics into helpful, engaging editorial experiencesExperience growing newsletter engagement, subscriber audiences, or community participationExperience across multimedia formats including newsletters, social, video, podcasts, webinars, or eventsComfort using analytics and audience signals to guide experimentation and optimizationExperience collaborating with contributors, SMEs, and strategic partnersUnderstanding of SEO, distribution strategy, audience engagement, and AI discovery trendsStrong organizational and communication skillsAbility to operate with speed, experimentation discipline, and audience empathyNice to Haves:Experience covering HR, people leadership, talent and recruitment, the future of work, SaaS, HR tooling, or AI in the workplaceExperience creating benchmark reports, surveys, or insight‐led contentExperience hosting or participating in podcasts, webinars, livestreams, or editorial eventsFamiliarity with modern HR and people management tooling ecosystemsExperience building community‐powered editorial systems or contributor networksWhy This Role Matters:People Managing People exists to help people leaders and HR professionals make better decisions in an increasingly complex, AI‐driven world of work.This role helps turn the brand into more than a publication. It helps make People Managing People a trusted decision‐support destination and community‐powered media engine for modern people leadership.Under your ownership, the brand should become something audiences actively rely on, contribute to, share, and return to repeatedly.Salary Statement:This full‐time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $120,000 to $150,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full‐time employees are also eligible for a discretionary bonus and a comprehensive benefits package.Diversity Equity and Inclusion:Black or White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!Privacy PolicyBy submitting your application, you acknowledge that your personal information will be processed in accordance with our Recruitment Privacy Notice. #J-18808-Ljbffr

📌 Senior Editor, People Managing People (Vancouver)
🏢 Black & White Zebra
📍 Vancouver