Marketing Strategist, Copywriter

Having spent almost 15 years working in Account Service at leading promotion agencies in the greater Toronto area, I understand how the industry works, what clients want and what brands need.

To this, I add another 15+ years of successfully supporting clients towards realizing their creative best, specifically.

To-date, I’ve worked across a breadth of brands which has allowed me to build a broad spectrum of experience within different segments, categories and audience groups. Some of the brands I’ve had the privilege to work on include: Kraft, Uncle Ben’s, Armor All, Tropicana, Air Wick and many more.

I am also a successful ghost writer/contributing editor, supporting the efforts of many industry thought leaders.

I’m a passionate talent ready to work with you.

The Best Fit

Clients who want to draw upon the experience of someone having worked with big CPG brands in Canada.

Awards & Accomplishments

Promo Awards – Concept & Copywriting – KRAFT Shoot to Win slide 2 of 6

I worked with Gabe for years. She’s great at drawing out the creativity in people. She’s got determination AND passion for developing the best creative, with a hands on approach (given the latitude of her experience). She’s also intently interested in inspiring people to be creative. She’s an engaging speaker who knows her stuff and gives you more than just theory!

Marlene Micallef Account Director, Mark IV

I have had the pleasure of using Gabriella Pacione for the past several years to assist with a variety of writing needs. Gabriella possesses a unique set of skills that allow her to very efficiently understand concepts and articles, synthesize them, challenge them, and take them to another level. I highly endorse and recommend her to anyone. She always makes concepts and articles sound better than version one.

Matthew Diamond Senior VP, Acosta Mosaic Group





It’s always energizing to work with Gabriella. Her collaborative attitude and innovative thinking always brings a unique and valuable perspective to any creative challenge.

JP Lacroix President, Shikatani Lacroix Brand Design

Gabriella is a master of the written word. She’s great at identifying insightful angles of communication that SELL – Trade or Consumer. The insightful part is pivotal; her key point of difference as a senior writer. She brings her years of experience into play, through her work. That’s pretty rare in a writer

Tony Cardonna President, Cardonna Marketing

KRAFT Corporate Events need BIG IDEAS that deliver on business needs. The thing about Gabe is her unique skill set – she understands the strategy at a senior level, can direct the ideation to get the most creative program ideas out; PLUS, she can deliver them on the best communication platforms, for both the Consumer and the Trade… the whole package!

Don Richardson Promotion Team, Kraft Corporate

Gabriella has an astute ability to uncover the actionable insights that make a difference to achieving any business objective. Coupled with her practiced understanding of strategy and its ultimate implementation, this ability is an unquestionable resource against any creative business challenge.

Bill Lukashenko Bluesky Strategies & Creative

I worked with Gabe for years. She’s great at drawing out the creativity in people. She’s got determination AND passion for developing the best creative,



with a hands on approach (given the latitude of her experience). She’s also intently interested in motivating people to be creative. She’s an engaging speaker who knows her stuff and gives you more than just theory!

Marlene Micallef Account Director, Mark IV

I have had the pleasure of using Gabriella Pacione for the past several years to assist with a variety of writing needs. Gabriella possesses a unique set of skills that allow her to very efficiently understand concepts and articles, synthesize them, challenge them, and take them to another level. I highly endorse and recommend her to anyone. She always makes concepts and articles sound better than version one.

Matthew Diamond Senior VP, Acosta Mosaic Group

Working with Gabriella

I’m located in Toronto, Ontario. I’m available for

- Projects

Connect with me

Specialties

Project Management Writing & Editing Copyediting Copywriter Ghost Writing

Client Resume

BlueSky Strategies & Creative, Mark IV, Acosta Mosaic Group, Match Marketing Group

Agency Experience Bluesky creativity, Mosaic, OSL ( now Match Marketing), Glavin & Ase.

Connect with Gabriella

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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