Help More Families Find the Support They Need

About Straight Up Health

Every parent wants to know they’re doing everything they can to help their child.

When a child or teen is struggling, finding the right support can feel overwhelming. At Straight Up Health, we’re changing that.

We’re a modern mental health practice supporting children, teens, young adults, and families through therapy, coaching, assessments, groups, workshops, and education.

We’re growing—and we’re looking for someone who wants to help us build what’s next.

This is a rare opportunity to build a marketing function—not just inherit one.

We’re looking for an ambitious Growth Marketing Manager who can combine strategy, creativity, data, and execution to help more families discover Straight Up Health.

If you love building, testing ideas, creating campaigns, analyzing results, and seeing your work translate into real growth, this could be a great fit.

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What You’ll Own

Growth Strategy & Client Acquisition

- Develop and execute our growth marketing strategy.
- Build campaigns that generate qualified client inquiries and increase brand awareness.
- Build and optimize funnels from awareness → engagement → consultation → client.
- Identify new opportunities across digital marketing, partnerships, referrals, and community engagement.
- Test, learn, and continuously improve.

Google & Meta Ads
- Plan, launch, and optimize Google Ads campaigns.
- Manage Meta (Facebook & Instagram) advertising campaigns.
- Build remarketing and audience strategies.
- A/B test creative, messaging, audiences, and landing pages.
- Monitor budgets, cost per lead, conversion rates, and ROI.

Instagram, LinkedIn & Content
- Own our Instagram and LinkedIn presence.
- Develop content calendars aligned with our campaigns and business goals.
- Write compelling copy for social, email, blogs, and advertising.
- Create graphics and short-form content using Canva or similar tools.
- Help tell the stories that build trust with families and position Straight Up Health as a leader in mental health.

Website, Analytics & Conversion
- Manage Google Analytics 4, Google Tag Manager, and Meta Pixel.




- Monitor website performance and conversion data.
- Optimize landing pages and calls-to-action.
- Improve the journey from first interaction to booking.
- Work with external partners when technical website support is required.

Partnerships & Community Growth
- Build relationships with schools, physicians, employers, community organizations, and referral partners.
- Identify strategic partnerships that increase awareness and client referrals.
- Support workshops, events, conferences, speaking opportunities, and community initiatives.

Creative

- Develop creative concepts for campaigns, launches, and initiatives.
- Create or coordinate graphics, photography, video, and other marketing assets.
- Ensure our brand is consistent, compelling, and recognizable across channels.

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What You’ll Bring

We’re less interested in where you’ve worked and more interested in what you’ve built.

You have

- 3–5+ years of experience in growth, digital, or performance marketing.
- Hands-on experience managing Google Ads and Meta Ads.
- Experience generating qualified leads through paid digital marketing.
- Strong understanding of funnels, conversion optimization, and marketing analytics.
- Experience with Google Analytics 4, Google Tag Manager, and Meta Business Suite.
- Robust writing and communication skills.
- Experience creating polished content using Canva or similar tools.
- Strong organizational and project management skills.
- An entrepreneurial mindset—you see opportunities and take action.

Bonus points for experience in healthcare, mental health, education, wellness, SEO, email marketing, video, photography, or event marketing.

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You’ll Probably Love This Role If…

- You enjoy building more than maintaining.
- You like wearing multiple hats.




- You get excited by both creativity and data.
- You’re comfortable testing ideas and learning from what doesn’t work.
- You want ownership rather than a narrowly defined .
- You want your work to have a meaningful impact.

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What Success Looks Like In your first year, you’ll help us:

- Build a scalable marketing engine that consistently generates qualified client inquiries.
- Improve the performance of our Google and Meta campaigns.
- Grow our Instagram and LinkedIn communities.
- Increase awareness of Straight Up Health across Toronto and Ontario.
- Launch successful campaigns for new services and programs.
- Develop referral partnerships that become meaningful sources of growth.
- Build better marketing systems and reporting.
- Strengthen Straight Up Health’s position as a trusted leader in youth and family mental health.

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Why Join Straight Up Health?

We’re building something that matters.

You’ll have the opportunity to work directly with leadership, influence strategy, test new ideas, and help shape the future of a growing mental health organization.

You’ll work alongside a passionate team that genuinely cares about helping young people and families thrive.

We’re not looking for someone to simply manage our marketing.

We’re looking for someone who wants to help build what’s next.

Straight Up Health is growing, and we’re looking for someone who wants to grow with us.

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How to Apply

Please submit

- Your résumé
- A brief cover letter telling us why you’re interested
- Examples of marketing campaigns, projects, or growth initiatives you’ve worked on (portfolio or links welcome)

We love marketers who think differently.

Show us something you’re proud of. It could be a campaign, landing page, social strategy, ad account you’ve grown, or project that created measurable impact.

We’re interested in your curiosity, creativity, and ability to drive growth—not just the titles you’ve held.

We thank all applicants for their interest. Only candidates selected for an interview will be contacted.

📌 Growth Marketing Manager (Toronto)
🏢 Straight Up Health
📍 Toronto