09 Aug
|
KENSINGTON
|
Toronto
09 Aug
KENSINGTON
Toronto
Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!
We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.
Kensington's agentchannelis one of our most valuable, relationship-driven paths to growth, andwe are investing in a new role tolead thatmarketingmodernizationfrom planning to execution: turning a high-touch B2B channel into a scalable, measurable growth engine for Kensington'sagents.
You will lead Kensington's B2B marketing pillar end to end: agent marketing programs focused lead generation, agent segmentation andidentifyingthe greatest opportunities for revenue growth, and the CRM and analytics infrastructure the channel needs to unlockthenext stage of growth.
You'llwork in close partnership with the VP, Agent Sales, aligning marketing strategy with the sales team responsible for agent relationships and revenue, so that segmentation, targeting, and enablement programs translate directly into sales results.
Based out of Kensington's HQ,you'llsit at the epicentre of the business: working alongside the SVP Marketing,Agent sales leadership, and executive team, with direct visibility intothedecisionsthat shapes where Kensington grows next.
What You'll Own
- Refine Kensington's agent marketing approach to align with the biggest opportunities for revenue growth, using the Agent Portal and evolvingeducation programs.
- Leadthe development and execution ofwebinars, content programming, and sales collateral that drive engagement and keep agents active and informed.
- Refine the agent recognition and award approach, giving top performers a clear, motivating path to be recognized.
- Collaborate closely with the sales team across the US and Canada, and with the VP, Agent Sales, to align marketing andlead generationpriorities and ensure programs drive measurablebusiness results.
- Partner with the Strategy team to sharpen agent and trade segmentation and total addressable market,identifyingand closing the barriers to growth.
CRM & Analytics
- Implement the CRM and analyticsprogramthat replaces manual reporting, aligns to the recent segmentation model, and frees sales to focus onselling.
- Lead and motivate a virtual teamacross marketing and sales, building alignment and momentum without relying on formal reporting lines.
- Bring the sameleadership approachto a matrixed team as you would a direct one: clear priorities, regular touchpoints, and shared accountability for results.
What You Bring
- 10+ years in B2B, trade, or channel marketing leadership, with at least 7 years in leadership roles.
- Direct experience in field sales enablement, sales operations, or agent and trade marketing programs.
- A track recordof turning fragmented or manual sales operations into scalable, data-driven systems.
- Experience partnering cross-functionally with sales, strategy, and CRM or analytics teams to align channel strategy with growth targets.
- Excellence in leading withKPIs and budget accountability: you think like a marketer and report like a financeleader.
- Experience in luxury, travel, hospitality, or another relationship-driven B2B category isideal.
We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.
We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team. We thank all candidates for their interest, however, only those selected for an interview will be contacted.
📌 Head ofB Marketing (Toronto)
🏢 KENSINGTON
📍 Toronto