Vice President, MarketingFast-Growing Food Manufacturer | North AmericaProfileYou are a hands‐on, strategic marketing leader with an entrepreneurial mindset who thrives in fast‐paced, growth environments. You balance big‐picture brand thinking with executional excellence and are comfortable driving results under tight timelines.Position SummaryThe VP of Marketing is responsible for setting and executing the global brand strategy to drive consumer awareness, trial, and sustained growth across the U.S. and Canada. This role owns brand strategy, innovation support, and go‐to‐market execution, including the development of new brands post‐incubation. Leading a global marketing centre of excellence, the VP Marketing partners closely with commercial, innovation, and market teams to deliver consumer‐centric, insight‐led marketing that drives market share, revenue, and margin growth. This role reports directly to the President.Key ResponsibilitiesBrand & Growth StrategyTranslate business objectives into clear brand strategies and global marketing plansDefine brand positioning, portfolio strategy, pricing guardrails, and agency partnershipsChampion consumer insights, category trends, and innovation to support product development and new category entryExecution & Go‐to‐MarketLead integrated marketing programs across paid, earned, and owned channels (advertising,



digital, PR, social, packaging, websites)Oversee global brand campaigns, new product launches, and packaging development with strong local market executionEnsure consistent brand standards while enabling market agilityAgency & Partner ManagementSet agency strategy and manage external partners across creative, media, PR, and digitalMaximize earned media, endorsements, and brand visibilityBusiness & Performance ManagementOwn the global marketing budget and oversee spend effectivenessEstablish KPIs and benchmarks to measure marketing efficiency and ROIEnsure sustainable brand growth within global strategic guardrailsPeople LeadershipLead and develop a high‐performing marketing team across marketsBuild marketing capability, succession, and talent depthQualifications & Experience10+ years of senior B2C brand marketing experience within high‐growth FMCG (U.S./Canada required)10+ years leading and developing teams; robust cross‐functionalleadershipP&L ownership and commercial acumenExperience building brands across multiple markets and culturesStrong agency management and integrated marketing expertiseKnowledge of the pet food or adjacent consumer categories preferredBachelor's degree in Marketing or Business (MBA an asset) #J-18808-Ljbffr

📌 Vice President Of Marketing (Toronto)
🏢 HeadSource International
📍 Toronto