Strategic Marketing

I’ve worked across a wide variety of business categories over the past 27 years in both B2C and B2B… pretty much everything from sandwich meats to technology with a good dose of automotive marketing in between. In fact, if I was to have an area of expertise it would be automotive marketing – it’s a complex and quickly-changing environment that has applicable learnings for all consumer-related brands and segments.

My mantra is “know thy customer” – for only when you truly understand the motivations and relationships your customers have with your brand can you be successful. Most recently with one of my clients, leveraging in-depth customer research involving focus groups, in-person and digital mystery shopping, I was able to highlight and identify serious inconsistencies and issues in customer experience that were negatively affecting brand imagery and ultimately future purchase consideration and referral – the holy grail in these days where online customer reviews are critical.

My recommendations to implement lead management process improvements and customer experience training are now being executed with the view to ensuring a positive and consistent experience across all brands and retail locations.

My other mantra is “If you can’t measure it – be careful” – I’m a firm believer in measurability of all marketing initiatives and setting clear expectations at the onset for what describes “success” as it pertains to a marketing campaign.

The Best Fit

I work with a wide variety of clients from start-ups needing brand, marketing and business planning & execution to established businesses who need dedicated marketing support – either remote or on site.

In most cases it’s an entrepreneurial spirit that my clients have in common. They are all looking to address specific business challenges be they revenue growth, expansion into current categories, redefining their brand,



understanding their customers better or addressing ever-evolving customer-centric technology and its impact on their business model.

Clients who want to create an experience tailored to customer expectations based on their brand relationships are a perfect match for my skill set.

While the majority of my clients are based in Ontario I do work with businesses located from coast-to-coast.

Working with Keith

I’m located in Toronto, Ontario. I’m available for

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Specialties

Branding & Marketing Strategy Ad Campaigns Ad Optimization B2B Engagement B2C Engagement Brand Development Brand Guidelines Brand Management Brand Messaging Brand Packaging Brand Planning Brand Voicing Branding Campaign Development Campaigns Online Publicity CMO Corporate Identity Direct Mail Direct Marketing Marketing Audit Marketing Communications Marketing Sales Execution Marketing Strategy Media Planning Online Marketing PR Campaigns Television Print Campaigns Traditional Print Campaigns TV Spots Radio Campaigns Customer Experience Ad Testing Analytics Integrationser Buyer Journey Mapping CRM Customer Engagement Customer Experience Strategy Digital Strategy and Execution A/B Testing Analytics Competitor Analysis Content Analysis Content Planning Conversion Tracking Digital Advertising Digital Asset Management Digital Content Strategy Digital Disruption Digital Marketing Strategy Digital Marketing Strategy Digital Media Strategy Email Marketing Inbound Google AdWords Google Analytics Inbound Marketing Keyword Search Strategies Landing Page Strategies Marketing SEM Optimization SEO Web Content Audits Website Strategist Wireframing Project Management Digital Project Manager Marketing/Advertising Project Manager Social Media & Community Engagement Community Management Content Calendars Content Production Social Advertising Social Content Strategy Social Media Marketing Social Media Measurement Social Media Writing Social Monitoring

Client Resume

Bell Canada, IBM, AT&T;, Jaguar, Sears, Monsanto, Lexus, Toyota, Canon, Mackenzie Financial, Metropolitan Hotels, XM Satellite Radio, HTC, Downtown Automotive Group, Hyundai Canada, Ontario Chevrolet, Oldsmobile and Cadillac Retail Dealer Associations, National Installations, Polished Automotive, Spill Solutions Canada, The Budds’ Group, One-two-five, NewCarAds.com, Canadian Black Book, Metropolis, Distill Strategic, Ameega Media, Mocamomo.com, Scarborough Toyota, ClearPicture Corp, Kidzpace Interactive, Dynasty Gaming Inc, The Wireless Source, Ontario Ministry of Training, Colleges & Universities/Employment Ontario, CPI Plastics, Hospital for Sick Kids, Distributel Communications Ltd, Copper Creek Farms, Family Mediation Toronto, Mirage Motion Media, Garland Commercial Industries

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$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

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