Copywriter, Brand Strategist

As a writer, strategist, and published author, I bring brand reinvention, strategy, award-winning content and web design to aspirational and established companies around the world from the shores of Lunenburg County, Nova Scotia.

A client once said, Kate writes like someone who’s never read marketing content before. "It’s a point of pride," she explains. "When we start fresh, peeling back all the habitual assumptions about what makes your brand matter, we become more human. We start having conversations. We tell stories with a corporate voice that's more thoughtful and resonant. That's where clarity, confidence, and good design begins."

As a 'one-stop shop' of brand delivery, I can reinvigorate the strategy of your story, craft a fresh, engaging narrative, and design a website that positions your team with clear confidence. I can contribute articles, interviews, or other content to populate social media and draw out the human stories behind your organization.

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The Best Fit

I have led strategy and creative sessions on brand design, messaging, or social media for large corporations, start-ups, and organizations of all kinds—scaling up the capabilities of a creative team, meeting content goals, or re-energizing their brand story for greater impact.

I work best with organizations seeking recent clarity and energy around their brand story, and who are open to recent ways of discovering and communicating what matters most.

Awards & Accomplishments

Senior writer and founding contributor to Whole Foods’ DARK RYE magazine, awarded in 2013 and 2014 with James Beard Foundation awards for ‘Best Group Food Blog’. This work was also noted in 2013 by Mashable as being among the best examples in the world of a brand doing social media right.

I am also an award-winning published author of several novels, childrens' picture books, and a non-fiction memoir.

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Kate is much more than a writer. She is also a brilliant and tactful strategist. Her questions force you to confront your own blind spots, and her suggestions provide insight and impact. And she has the uncommon ability to craft powerful metaphors that clarify, entertain and inspire. These talents truly set her apart.

Tom McNamara Small Business Marketing Consultant

Kate’s concept design, expression, art direction,



and execution is invaluable. She has a way of unearthing the unexpected by making lateral leaps into fresh territory. So much ground is trodden, but she creates a new path.

I’ve worked with Kate for years, and can’t imagine not having her at-hand for any creative or ambitious project. She’s got an incredible eye, and jumps very quickly from scribbled notes to something brilliant. As soon as I begin something new, Kate is the first person I call.

She’s a must-have for truly great work.

Sarah Dickinson Managing Director, THNK School of Creative Leadership

Kate has an incredible capacity for expressing complexity in an engaging way. On top of that, she is an absolute pleasure to work with.

Michael Fergusson CEO, Ayogo Inc.

Kate is fresh, engaging, conversational and incredibly creative—masterful like no other marketing writer I’ve ever worked with.

Brian Mitchinson SVP, Blast Radius

Kate is undoubtedly one of the most tremendous writers I have worked with. She can jump into anything with almost immediate self-sufficiency, independence, and insight.

Jennifer Torney Senior Vice President & Partner, Fleishman Hillard

Kate is much more than a writer. She is also a brilliant and tactful strategist. Her questions force you to confront your own blind spots, and her suggestions provide insight and impact. And she has the uncommon ability to craft powerful metaphors that clarify, entertain and inspire. These talents truly set her apart.

Tom McNamara Small Business Marketing Consultant

Kate’s concept design, expression, art direction, and execution is invaluable. She has a way of unearthing the unexpected by making lateral leaps into fresh territory. So much ground is trodden, but she creates a new path.

I’ve worked with Kate for years, and can’t imagine not having her at-hand for any creative or ambitious project. She’s got an incredible eye, and jumps very quickly from scribbled notes to something brilliant. As soon as I begin something new,



Kate is the first person I call.

She’s a must-have for truly great work.

Sarah Dickinson Managing Director, THNK School of Creative Leadership

Working with Kate

I’m located in Lunenburg, Nova Scotia. I’m available for

- Projects

Connect with me

Specialties

Branding & Marketing Strategy Ad Campaigns Brand Development Brand Guidelines Brand Management Brand Messaging Brand Planning Brand Positioning Brand Voicing Branding Campaign Development Campaigns Online Publicity Corporate Identity Marketing Communications Marketing Strategy Online Marketing Traditional Print Campaigns Design Creatives Concept Development Creative Strategy Digital Design Editorial Design Social Content Posts Web Design Writing & Editing Advertising Copywriting Blogging Campaign Concept Development Content Creation Writing Copyediting Creative Concept Development Digital Copywriter Documentary Writing Ghost Writing Long Form Copy Writer Magazine Content Plain Language Writing Social Posting Writing Speech Writing Interviewing Storytelling Web Content Writing Web Copy Copywriter

Client Resume

From Fast Company to Whole Foods (noted by the James Beard Awards and Mashable for being among the world’s best corporate content in social media), The Outside, the THNK School of Creative Leadership, Telus, Blast Radius, NATIONAL Public Relations, and Vision Critical, I have had the honour of working with extraordinarily innovative, creative people for over fifteen years. I love my work.

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$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

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Very quicklySoonNo rush

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Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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📌 Kate I (Lunenburg)
🏢 The Well
📍 Lunenburg