Media Buyer & Creative Strategist Cerberus Collective · Calgary, AB · Full-time, on site

About Cerberus Collective

Cerberus Collective is a Canadian apparel brand built around a simple mechanic: customers buy gear, earn entries, and one of them drives away in a custom-built truck. Seven vehicles given away so far, to winners from BC through Ontario, every one of them built in house.

We sell nationally on Shopify, we run a membership program, and the giveaway calendar drives the business. It's a fast, offer-driven ecommerce brand where creative and offer decisions move revenue within days.

Check us out: @CRBCollective www.cerberuscollective.com The role

This is the first dedicated performance marketing seat at Cerberus Collective. You'll take full ownership of paid acquisition, from customer research and creative strategy through to daily account management and scaling.

You'll work directly with the owner and with our in-house video team, who shoot everything you brief. The remit is broad on purpose. You decide what we test, why we test it, and what we do with the answer.

What you'll do

Creative strategy and testing

- Research the buyer. Reviews, comments, customer service threads, competitor ad libraries and social listening, turned into personas and buying angles
- Develop the angles, hooks, scripts and messaging frameworks behind every ad, and write the briefs that tell our video team exactly what to shoot
- Own the testing roadmap. Decide what gets tested next, in what order, and what each test is designed to prove
- Review creative against performance and separate signal from noise. When something wins, identify which element won and turn that into the next round of iterations
- Work across awareness levels and audience temperature, knowing that a hook built for cold traffic won't carry a warm audience

Account management and growth

- Own day-to-day management of Meta, Google and TikTok ad accounts, including budget allocation, bid strategy and pacing




- Build and maintain account structure that isolates variables, protects statistical significance and keeps testing separate from scaling
- Scale winning campaigns and retire fatigued creative before performance decays
- Own the promotional calendar: entry multipliers, bundles, spend ladders, and launch and close sequencing on every giveaway

Ecommerce and measurement

- Work the full funnel, not just the ad account. Landing pages, offer structure, price points, post-purchase and the membership program are all in scope
- Report weekly on CPM, CTR, CVR, CPA, ROAS, AOV, LTV and contribution margin, with a clear read on what changed and why
- Translate performance data into recommendations, then execute against them

What you bring

- 3+ years managing paid social accounts hands-on, with personal responsibility for spend and results
- Direct-to-consumer ecommerce experience, with accountability for ROAS or CAC against a real AOV
- Demonstrated ability to reverse-engineer an ad's performance. Given a winner and a loser, you can identify what made the difference and prove it with the right metric
- Solid messaging instincts across hooks, angles, scripts and ad copy, and the ability to write them yourself
- Fluency in the core metrics and what each one diagnoses, not just what each one reports
- Experience building and running structured creative tests, including forming a hypothesis before launch and knowing when a result is real
- Comfort operating with autonomy, a real budget and direct accountability for the numbers

Nice to have

- Shopify, and email or SMS experience (Klaviyo or similar)




- Landing page and conversion rate testing
- Working knowledge of AI tools for research, scripting, analysis and creative iteration
- Subscription or membership retention experience
- Contest, sweepstakes or promotion-led marketing
- Genuine interest in the automotive or truck space

Location and schedule This role is on site in Calgary, Monday to Friday. Remote applicants will not be considered.

Giveaway launches and closes are the highest-volume periods in this business and some of them fall on evenings and weekends. You'll be expected to be reachable and working during those windows.

Compensation and benefits

- $60,000 to $95,000 per year, depending on experience and performance
- Performance bonus tied to revenue and return on ad spend
- Extended health and dental after 3 months
- On-site parking and product discount
- Immediate start

How to apply Submit your resume along with a short answer to one question: what is the best performing ad you have ever run, and what specifically made it work? Screenshots or account-level numbers are welcome. Applications that do not answer this question will not be reviewed.

Pay: $60,000.00-$95,000.00 per year

Benefits

- Dental care
- Extended health care
- On-site parking

Application question(s):
- What is the largest monthly ad budget you have personally been responsible for?
- Which ad platforms do you have experience with: Meta, Google, Tiktok, Ect
- Do you use AI tools in your day-to-day work? If yes, name the tools and what you use them for.
- Are you comfortable being reachable on some evenings and weekends during promotional launches and closes?
- What is the best performing ad you have ever run, and why did it work?

Experience:
- personally managing paid social ad accounts: 3 years (required)
- E-commerce: 2 years (required)

Language:
- English (required)

Location:
- Calgary, AB T2C 2X4 (required)

Work Location: In person

📌 Media Buyer & Creative Strategist (Calgary)
🏢 Cerberus Auto Styling
📍 Calgary