Digital Strategist, Social Media Manager

I'm Sara, a seasoned Paid Ads and Content Strategist renowned for crafting unique marketing strategies that defy the cookie-cutter approach. With over 10 years of marketing experience and background at the agency level, I've developed a deep understanding of what drives results. However, my true passion lies in working with small businesses, where I can make a significant impact alongside passionate entrepreneurs.

As a Social Media and Content Strategist, I specialize in developing captivating campaigns, optimizing their performance, and meticulously crafting bespoke strategies. My expertise extends to executing digital marketing audits and leveraging data-driven insights to shape winning strategies. As a Content Strategist, I bring a wealth of knowledge in SEO, content planning, digital content strategy, and email marketing.

With a knack for creating engaging and high-converting user-generated content, I've had the privilege of collaborating with prominent brands, fostering authentic connections with their audiences. In my experience as a Social Media Strategist and Manager, I orchestrate compelling content production, design effective social content strategies, and leverage social advertising to enhance brand visibility. I'm also passionate about empowering small business owners through tailored social media training sessions.

With a best-in-class approach to Meta ads strategies and the results to back it up, I unlock the full potential of digital advertising platforms, maximizing ad performance and delivering exceptional ROI for my clients. Driven by the belief that every business is unique, I take a holistic approach to understanding your brand, audience, and goals, ensuring that my strategies align perfectly with your vision.

Let's collaborate to create an extraordinary marketing journey that sets your small business apart from the rest. Together, we'll make a lasting impact in the digital landscape.

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The Best Fit

I thrive when collaborating with ambitious small businesses that are eager to make a remarkable impact in their industry. The best fit is a visionary entrepreneur who understands the power of tailored marketing strategies and seeks to do things differently. I’m the perfect fit for someone who recognizes that their business is unique and values the importance of connecting with their audience in a meaningful way.





Whether you're an innovative startup or a seasoned small business, my expertise lies in creating marketing strategies that align with your brand's identity, amplifying your voice, and resonating with your target market. I work well with leaders and organizations who understand the value of long-term strategy over tactics and gimmicks and want to see their vision executed in a skilled, creative, and timely manner.

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Working with Sara and Brent for the past 5 years has been a pleasure. They are organized, professional and SO much fun! Their knowledge and passion for bespoke marketing shows in all they do. They have been an instrumental partner for Take it Outside.

Sue Stanfield Take It Outside Inc.

Working with Sara

I’m located in Halifax, Nova Scotia. I’m available for

- Projects

Connect with me

Specialties

Branding &

• Marketing Strategy Ad Campaigns Ad Optimization Behavior Strategist Campaign Development Content Marketing Digital Marketing Email Marketing Experiential Marketing Influencer Marketing Marketing Automation Marketing Strategist Marketing Strategy Event Management &
- Sponsorship Fundraising Events Membership Events Onsite Event Manager Digital Strategy and Execution Content Planning Digital Marketing Strategist Digital Marketing Strategy Digital Marketing Strategy Email Marketing Inbound Influencer Marketing Strategy Marketing Automation Strategy SEO Specialist Social Media &
- Community Engagement Content Production Facebook Ad Creative Design Facebook Ads Manager Facebook Audience Insights and Targeting Facebook Audience Targeting Facebook Events and Contests Facebook Group Management Facebook Insights and Analytics Facebook Lead Generation Campaigns Facebook Live Broadcasting Facebook Messenger Chatbots and Automation Facebook Page Management Influencer Marketing Management Influencer Marketing Management Instagram Ad Campaigns Instagram Algorithm and Feed Optimization Instagram Analytics for Business Growth Instagram Carousel and Multi-image Posts Instagram Collaborative Campaigns and Takeovers Instagram Contest and Giveaway Management Instagram Influencer Marketing Instagram Insights and Analytics Instagram Location-Based Marketing Instagram Reels and IGTV Instagram Stories Strategy Instagram Story Highlights Strategy Instagram User-Generated Content (UGC) Curation Live Streaming and Video Marketing on Social Media Pinterest Content Planning and Scheduling Pinterest SEO and Keyword Strategy Social Content Strategy Social Media Analytics Social Media Campaign Planning Social Media Content Curation Social Media Manager Social Media Marketing Social Media Strategist Social Media Training Digital Agency Experience Customer Experience Customer Experience Analytics Customer Onboarding Experience Customer Persona Development Customer Segmentation and Targeting Digital Customer Experience Social Media Customer Experience CRMs, Sales, Marketing Tools &
- Softwares ActiveCampaign ClickFunnels GetResponse Sprout Social Trello Photography and Single Shooter Drone Photography Food Photography Travel Photography Project Management Content Management Project Manager Digital Marketing Project Manager Social Media Project Manager UX/UI Project Manager Social Media Coaching Facebook Video Ads Optimization Artificial Intelligence AI Prompt Writer/ Dialogue Expert

Client Resume

Tourism & Hospitality, Luxury Accommodations, Food & Beverage, Tourism Nova Scotia, The Kilted Chef, Take It Outside, The, Trail Shop, Inns of Nova Scotia, Wines of Nova Scotia, Ford Canada, Disney, Fox Harb'r Resort & Spa, Digby Pines Resort & Spa, Mazda

Connect with Sara

First name

Last name

Email

Phone

What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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📌 Sara M (Halifax Regional Municipality)
🏢 The Well
📍 Halifax Regional Municipality