Marketing Strategist

With over 20 years of marketing experience in Canada, the US, the Middle East and Australia, I have a unique view on human behaviour, marketing trends and shifts, and brand engagement. Having worked in sales and marketing roles for two of Canada’s top brands – MolsonCoors and Nikon - I was involved in national marketing and sales initiatives, along with channel marketing, product development, distribution, supply chain management and employee engagement.

On the agency side – in firms based in Toronto and Halifax – I developed and executed a variety of branding and marketing efforts for companies such as Canon, Kraft, CIBC, Dare, Toyota and Bell Aliant. As an independent consultant, I have developed brand and marketing strategies for organizations in retail, higher education, automotive, IT, SaaS, and tourism. My approach to any project would be labeled 'strategy down'.

Success or results are only achieved by having a strong and solid strategy that's linked to a well thought-out list of KPIs. I also believe that an strategy should be tied to human or customer insights. Ensuring a company gains perspective from all those that touch their organization is key.

I am very involved in the entrepreneurial and startup community in Canada. I volunteer my time with a variety of organizations and companies in Ontario and Atlantic Canada. I'm an active speaker on the topic of branding, and have presented at conferences and post-secondary institutions across the country.

The Best Fit

Businesses looking to clarify, define, and reignite their brand

Business and organizations that needs a well researched, audience based, creative yet strategic marketing plan

Startups needing guidance around brand positioning, as well as marketing strategy

Medium-to-large size business in need of an 'embedded' or 'part time' Director or VP Marketing





Awards & Accomplishments

IABC Gold Quill Award of Excellence - 2010

Working with Sean

I’m located in Halifax, Nova Scotia. I’m available for

- Fractional

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Specialties

Digital Strategy and Execution Competitor Analysis Content Analysis Content Planning Conversion Tracking CRO Customer Segmentation Strategy Data Analytics Strategy Digital Advertising Digital Asset Management Digital Content Strategy Digital Marketing Strategist Digital Marketing Strategy Digital Marketing Strategy Ecommerce Strategy Email Marketing Inbound Google Analytics Inbound Marketing Influencer Marketing Strategy Marketing SEM Multi Channel Marketing Strategy Website Strategist Customer Experience Buyer Journey Mapping Customer Experience Strategy Customer Feedback Management Customer Persona Development Customer Retention Strategies Event Management &
- Sponsorship Event Branding and Design Event Marketing and Promotion Event Sponsorship Activation Events Professional Sponsorship Sponsorship Delivery Sponsorship Procurement &
- Delivery Market Research Competitive Analysis Consumer Insights Focus Groups Google Analytics Market Intelligence Qualitative Research Quantitative Research Segmanetation Survey Design Branding &




- Marketing Strategy B2B Engagement B2C Engagement Brand Architecture Brand Development Brand Management Brand Partnerships Brand Planning Brand Positioning Brand Reputation Management Brand Strategist CMO Competitive Analysis Content Marketing Corporate Identity Digital Marketing Market Research Marketing Audit Marketing Communications Marketing Strategist Marketing Strategy Media Planning Social Media &
- Community Engagement Content Calendars Social Media Campaign Planning Social Media Coaching Social Media Marketing Social Media Strategist User Experience Strategy Customer Journey Mapping

Client Resume

Golf PEI // Atlantic Canada Cruise Association // Halifax Stanfield International Airport // Holland College // StFX University // Mount Saint Vincent University // Dalhousie University // Tirecraft Canada // Henry's // Bell Aliant // Nova Scotia Liquor Corporation // MOBIA Technology Innovations // GOALLINE // Nova Scotia Boatbuilders Association // MacLeod Group // Eden Textile// Kinduct // Scotia Fuels // YYG Charlottetown Airport // Just Us // Mount Allison University // Ocean Pride Fisheries // Bruno Builders // Shaw Brick

Agency Experience Bristol, Dentsu, Leo Burnett, Padulo and MBS.

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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