Join Travel Alberta as a Data Analyst focused on Tourism & Marketing insights. Employ advanced analytical techniques to enrich the decision-making framework in the tourism sector.In this pivotal role reporting to the Senior Manager, Business Intelligence, you’ll engage in research and provide strategic insights related to Alberta’s tourism growth. Your work will involve the application of contemporary analytics and business intelligence tools to connect various data points and improve marketing effectiveness. Collaborate with stakeholders to ensure data quality and actionable insights.Key Responsibilities:
Analyze structured and unstructured tourism data
Design research initiatives and surveys for insights
Enhance marketing measurement frameworks and KPIs
Monitor competitive intelligence and market dynamics
Support third-party research vendors with scoping tasksRequirements:
Bachelor’s degree in a relevant discipline
Over 5 years of marketing research and analytics experience
Proficient in tools like Power BI and Tableau
Familiar with data governance standards
Solid analytical thinking and communication skillsYour analytical expertise will significantly contribute to Travel Alberta’s ambitious tourism goals.#J-18808-Ljbffr
📌 Data Analyst For Tourism & Marketing Insights Calgary (Canada)
🏢 Travel Alberta
📍 Canada
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