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Sales Talent Recruiter | Founder of hirequity Recruitment Agency| HR Consultant | 5X Sales Leader | Join the Academy???? Recruiter Tips… TITLE: GM / VP of E-Commerce
LOCATION: Toronto, ON (On-Site)
BASE SALARY: TBD- aligned with experience
OTE: Performance-based bonus included
OTHER: Full benefits, wellness perks, leadership opportunity to build something from the ground up
Looking for a growth-minded e-commerce leader ready to build a business-within-a-business.
This is not your average VP role — this is an opportunity to shape, scale, and lead a digital commerce division backed by 30+ years of industry credibility and national reach. You’ll get the infrastructure of a trusted brand with the autonomy of a startup.
ABOUT THE OPPORTUNITY:
You’ll be responsible for building the e-commerce business from the ground up. From setting the strategy to leading the execution — everything from pricing and product roadmap to digital marketing and tech stack is in your domain. You’ll own the P&L;, develop high-performing teams, and collaborate across supply chain, marketing, and merchandising to deliver exceptional digital experiences.
If you’ve led a DTC or omnichannel brand into profitable online growth — and you're looking for a blank canvas to do it again (with more support) — this is it.
YOU'LL BE IN CHARGE OF:
Developing and executing a go-to-market and long-term e-commerce strategy
Owning and optimizing the P&L; for digital channels
Leading cross-functional teams (tech, ops, marketing, supply chain) toward ambitious growth targets
Driving customer acquisition, retention, and loyalty with performance-based strategies
Selecting, managing, and evolving the e-commerce tech stack and vendor relationships
Overseeing regulatory compliance, privacy standards, and cybersecurity protocols




Building strategic partnerships and third-party integrations that fuel scalable growth
Driving analytics, A/B testing, and experimentation to boost conversion and customer lifetime value
ABOUT YOU:
10+ years in e-commerce leadership with a track record of profitable scaling
Experience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brands
Strong P&L; management and comfort operating at both strategic and execution levels
Data-driven decision-maker who understands UX, retention, and digital funnels
Entrepreneurial, collaborative, and agile — thrives in fast-paced and evolving environments
Bonus: Background in launching new market entries or DTC models
YOUR STYLE:
You're scrappy but strategic. Visionary but grounded in KPIs. You build high-performance cultures, ask the hard questions, and turn insights into action.
WHY THIS ROLE?
You'll be the architect of a brand-new business arm with the backing of a legacy leader in the design space. You’ll have the freedom to create — and the support to win.
Seniority level Seniority level Director
Employment type Employment type Full time
Job function Job function Marketing
Industries Retail and Manufacturing
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📌 General Manager, eCommerce (Ontario)
🏢 hirequity Recruitment Agency
📍 Ontario