Role Overview

Reporting to the Director, B2B Sales, the Sr. Manager – B2B Sales is responsible for driving revenue growth through a team dedicated to B2B Resellers, Distribution and legacy Catalog Divisions of Brother Canada. You are a results-driven sales leader who demonstrates a challenging spirit and can lead and coach a team of top sellers.

You thrive on building strong relationships both with partners and by cross-collaborating with other departments. You leverage your influence and persuasive communication skills to influence and work through others to execute sales strategies to achieve results.

Duties & Responsibilities

Partner strategy, recruitment & growth

- - Lead and coach partner recruitment strategy including identification, qualification, and onboarding
- Accelerate partner growth using structured programs, incentives, and enablement
- Build senior-level relationships within key partners to influence long-term commitment, including visiting partner sites and attending events
- Own partner segmentation and tiering strategy
- Serve as the primary business sponsor for top national and strategic partners.
- Accountable for achieving national revenue, gross profit, market share and strategic growth targets through B2B reseller, distribution, and catalog channels

Sales team leadership & performance management
- - Lead, coach, and performance-manage a team of experienced B2B sellers
- Develop talent and bench strength
- Foster a strong, collaborative, and accountable team culture
- Drive consistent sales cadence including pipeline reviews, forecast discipline, business reviews

Cross-functional leadership & influence




- - Act as the internal voice of the sales channel, gathering intel and providing insights to influence product planning and marketing on the B2B program.
- Translate market and partner feedback into actionable insights
- Provide regular communication and reporting to ensure alignment between sales execution and strategic sales initiatives.

Investment, MDF & program ownership
- - Own MDF allocation and partner investment decisions
- Collaborate with Product Planning to design scalable partner incentive and enablement programs, evaluate program ROI, and course correct as needed.

Distribution & channel management
- - Develop and manage distribution strategy and relationships
- Understand distribution economics and channel dynamics
- Identify and mitigate channel risks and opportunities

Operational excellence & execution
- - Own sales operations execution at the national level
- Translate strategic initiatives into clear operational plans
- Provide accurate forecasting, reporting, and business insight, enabling leadership to make informed, timely decisions
- Any other work, duties, projects or ad hoc requests as assigned

Experience & Qualifications

Education
- - University degree in Business or related field

Experience
- - 8–12 years of B2B sales experience




- 3–6 years leading and managing experienced sellers
- Experience managing complex, value-based sales cycles
- Metrics-driven sales management experience with a focus on achieving business objectives
- Experience leading both field-based and internal sales functions within a B2B environment
- Experience in developing client-focused, differentiated, and achievable solutions
- Solid background in performance management

Technical skills
- - Proficiency in managing sales teams through CRM platforms (Salesforce)

Leadership & competencies
- - Natural leader with an ability to inspire performance with sales teams and others
- Effective persuasive communication and influencing skills across all levels in the organization
- Excellent presentation skills
- Demonstrates courage, resilience, and a relentless drive to exceed performance expectations.
- Commercially minded with an entrepreneurial approach to business development
- Sound business acumen and conceptual thinking skills to deliver on strategic objectives
- Proven track record of achieving sales growth and delivery of results to business plans
- Demonstrated resilience, accountability, and commitment to achieving results.

Other requirements
- - Travel required 20%–25% out of province

Additional Details for This Role

Hybrid Work Setting – Enjoy the flexibility of a hybrid mode, with three days working remotely and two days in the office each week, supporting work-life balance and meaningful in-person collaboration. Exceptions may apply according to business needs. #atyourside

📌 Senior Manager,B Sales (Dollard-Des Ormeaux)
🏢 Brother
📍 Dollard-Des Ormeaux