Who you are
- 7+ years of B2B product marketing experience, with meaningful time marketing to enterprise engineering organizations
- Demonstrated experience marketing to a technical buying committee: developers, engineering managers, VPs of Engineering, platform and security teams
- Proven track record building sales enablement that Sales actually uses, including competitive positioning in crowded markets
- Excellent written and verbal communication skills and the ability to work across both highly technical and highly creative teams
- Strong analytical skills with experience in data-driven decision-making
- Demonstrated experience leading complex, high impact product launches
- Deep product intuition and demonstrated ability to uncover insights and latent user needs
- Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment
- You have a passion for learning more about the terminal and developer tools
- You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful
- Experience in developer tools, infrastructure, or related industries
- You have experience coding or a technical background
- Experience with a bottoms-up or product-led motion that expanded into enterprise deals
- Familiarity with enterprise security and compliance requirements in developer tooling
What the job involves
- Warp is seeking a results-oriented Senior Product Marketing Manager, Enterprise to own how we bring Warp to engineering organizations
- As software development shifts from interactive coding agents to cloud software factories, you will define how Warp wins the enterprise: shaping the narrative for VPs of Engineering and platform teams, building the assets that move deals, and turning bottoms-up developer adoption into company-wide deployments
- You will craft messaging and positioning for a technical buying committee, arm Sales with the tools to win competitive evaluations, and work closely with Product, Engineering, Sales, and Growth
- This role is ideal for a strategic thinker who can hold both audiences at once: the developer who adopts Warp on their own, and the engineering leader who standardizes on it
- You are a storyteller with deep empathy for developers, you are data informed, and you thrive in a fast-paced startup workplace
- This role reports to the Head of Growth
- Own Enterprise Positioning and Messaging: Craft the narrative for how Warp delivers measurable ROI, security, and compliance to engineering organizations, differentiating us in a fast-consolidating market
- Build the Sales Narrative and Enablement: Develop the pitch, competitive battlecards, objection handling, and technical content that Sales uses to win evaluations against IDE-first and agent-native competitors
- Drive Enterprise Launches: Partner with Product to shape the enterprise roadmap and lead go-to-market for features that unlock larger deployments, from security and admin controls to multi-agent orchestration
- Convert Bottoms-Up to Top-Down: Work with Growth and Sales to turn individual developer adoption into enterprise expansion, defining the signals and motions that move accounts from a handful of users to a company-wide standard
- Own Competitive and Buyer Research: Run win/loss analysis, customer and prospect interviews, and competitive intelligence. Bring the voice of the engineering leader into product strategy
- Develop Proof: Build the case studies, benchmarks, and ROI evidence that engineering leaders need to justify the decision internally
Benefits
- Medical, dental, vision coverage
- Ergonomic office equipment
- Equity
- Flexible work locations
- 20 paid-time-off days
- Twice-a-year retreats
📌 Senior Product Marketing Manager (Canada)
🏢 Warp
📍 Canada