Agency Critical Mass

Job Function Strategy and Planning

Job Subfunction Account Planning and Brand Planning

Sr Search Strategist (SEO Focus)

As Senior Search Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data driven insights will enable you to elevate marketing campaigns and enhance user experiences for worldclass brands we work with. You understand that today's user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time.

With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines and agency partners to implement SEO best practices, drive search initiatives, and meet customers wherever they're searching.

You Will Develop, execute, and optimize holistic SEO strategies for global brands, driving measurable improvements in search performance and organic traffic

Harness search data and user intent signals to inform targeted content strategies, keyword research, and identify exciting business opportunities

Expand your leadership skills as you mentor, train, and oversee a team of talented SEO specialists

Deliver actionable insights to clients through visually compelling reports, strategic recommendations, and competitive analyses

Define success metrics and translate SEO results into clear business objectives and revenue impact

Identify and implement technical optimizations related to crawlability, indexability, site architecture, page speed, and structured markup

Align paid and organic search strategies,



collaborating with paid search and marketing teams to ensure integrated approaches and cost efficiency

Conduct regular SEO audits and competitive analyses, identifying underperforming areas and developing improvement strategies

Communicate SEO concepts and performance updates to clients and stakeholders, presenting recommendations with conviction

Stay current on search algorithm changes, emerging search technologies (AI search, voice search, visual search), and identify new opportunities for brands

You Have 5+ years of SEO experience with demonstrated achievements in systematically improving search performance and driving traffic and conversion growth

Strong data analytics skills and proficiency with Google Analytics, Google Search Console, SEM Rush, Screaming Frog, and similar tools

Expert level understanding of technical SEO, content strategy development, and search best practices

Strong presentation and data storytelling skills with the ability to tailor messages to different audiences and leverage data visualization

Excellent written and verbal communication skills with proven ability to lead client calls and present strategic recommendations

Experience defining, documenting, and implementing standardized SEO processes and cross disciplinary guidelines

Strong Excel proficiency, including pivot tables, VLOOKUP’s, and comfort working with large datasets

Track record of identifying insights, making data driven recommendations,



and developing successful improvement strategies with measurable results

Passion for staying current in a rapidly evolving digital environment and leveraging new tools to gain competitive advantage

Experience managing and training junior SEO specialists, or familiarity with paid search and SEM campaigns (ideal, but not required)

Experience with marketing automation, CRM integration, or conversion tracking implementation (ideal, but not required)

Familiarity with AI powered bidding strategies and automation tools (ideal, but not required)

This position offers exceptional chance for a skilled SEO strategist to make immediate, measurable impact with a collaborative team, access to advanced tools and platforms, significant client interaction, and the autonomy to drive strategic initiatives in a fast-paced, growth focused environment. $85,000-$100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent.

We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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$85,000-$100,000

📌 Senior Search Strategist (Toronto)
🏢 Critical Mass
📍 Toronto