09 Aug
|
Emburse
|
Ontario
Shape the future of Emburse's content strategy as Director of Content Marketing. Lead the team in crafting impactful B2B content tied to pipeline and campaigns.
As a pivotal marketing leader at Emburse, you’ll oversee the entire content strategy, ensuring alignment with go-to-market initiatives and the Expense Intelligence brand narrative. Your responsibilities will include managing a Content Writer, collaborating closely with the Multimedia team, and enhancing the editorial framework to elevate Emburse’s messaging. Your strategic insights will directly influence brand representation across various channels.
Key Responsibilities:
• Own content strategy and editorial calendar aligned to GTM campaigns
• Collaborate with Social/Demand Gen for integrated content amplification
• Manage and mentor the Content Writer for optimal outputs
• Develop measurement frameworks to assess content performance
• Supervise integration of multimedia elements into content strategy
Requirements:
• Bachelor’s degree; Master’s preferred in Marketing or Communications
• 7-10 years in B2B content marketing or strategy
• Experience with SEO and AEO/GEO content strategies
• Proven leadership in managing writers and external agencies
• Solid communication skills for cross-functional collaboration
Drive meaningful content outcomes while advancing your career at Emburse, enhancing the brand voice across all initiatives.
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📌 Director of Content Marketing at Emburse (Ontario)
🏢 Emburse
📍 Ontario