What is the opportunity?
Reporting to the Senior Director, Business Enablement and Strategy, you'll develop and execute national digital marketing initiatives across multiple channels, managing content creation, digital/integrated campaigns, and performance analysis. You'll collaborate with sales enablement, communications, compliance, and digital teams to drive brand awareness, consideration, lead generation, and support the sales team across Canada.

Job Description
What is the opportunity?
Reporting to the Senior Director, Business Enablement and Strategy, you'll develop and execute national digital marketing initiatives across multiple channels, managing content creation, digital/integrated campaigns, and performance analysis. You'll collaborate with sales enablement, communications, compliance, and digital teams to drive brand awareness, consideration, lead generation, and support the sales team across Canada.

What will you do?

Manage and prioritize multiple digital marketing initiatives, identify opportunities, plan, track, and report on paid and organic initiatives to ensure on-time, on-budget, and high-performing activities

Develop and maintain RBC Royal Trust's digital profile across all digital platforms including but not limited to the public site, RBC Royal Trust jobs website, Hearsay

Strategize and develop content for public-facing digital channels, optimizing for social, SEO, AEO, SEM, and paid digital to increase traffic among our target market

Execute integrated campaigns, manage ROI across paid, owned, and earned channels for lead generation and consideration Monitor competitor activity and industry trends while analyzing organic and paid digital performance

Manage projects from inception to completion (briefing, budgeting, production, approvals, testing, reporting) and serve as primary compliance liaison for all digital activities

Lead web content development and public-facing audio/video production initiatives, including copywriting and editing and SEO optimization

Build positive relationships across internal teams, subject matter experts, and stakeholder groups

What do you need to succeed?
Must haves

Highly organized with ability to manage multiple competing priorities in a fast-paced environment

4–7 years digital marketing experience, preferably in the Financial Services industry





Expertise in digital marketing best practices including but not limited to: social media, paid digital, SEM, SEO, AEO, Salesforce, and HTML

Strong project management, digital reporting, communication, writing/editing, and presentation skills with high attention to detail

Creative problem-solver with strong data analysis and reporting skills to uncover insights; experience with UX, and MS Office

Post-secondary education in digital marketing/advertising plus demonstrated industry experience

Nice-to-have

Demonstrated knowledge of compliance requirements for marketing

Background in audio/video production or content strategy

Knowledge of estate and trust services

French

What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and versatile benefits, competitive compensation, commissions, and stock where applicable.

Leaders who support your development through coaching and managing opportunities

Ability to make a difference and lasting impact.

Work in a dynamic, collaborative, progressive, and high-performing team.

Flexible work/life balance options.

Opportunities to do challenging work.

Opportunities to take on progressively greater accountabilities.

Access to a variety of job opportunities across business.

Job Skills
Advertising, Advertising, Agency Briefing, Brand Strategy, Budgeting, Content Marketing, Creativity, Digital Channels, Digital Marketing, Digital Marketing Campaigns, French Language, Long Term Planning, Marketing Data, Marketing Initiatives, Organizing, Planning, Product Services, Project Management, Sales Enablement, Search Engine Marketing (SEM),



Search Engine Optimization (SEO), SEM Campaigns, SEMRush, Social Media, Social Media Advertising {+ 2 more}

Additional Job Details
Address
RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City
Toronto

Country
Canada

Work hours/week
37.5

Employment Type
Full time

Platform
WEALTH MANAGEMENT

Job Type
Contract (Fixed Term)

Pay Type
Salaried

Posted Date
2026-06-12

Application Deadline
2026-08-19

Note
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above. Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range
The expected pay range for this position is:

$67,000.00 - $110,000.00

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.

Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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📌 Manager, Digital Client Acquisition & Digital Sales Enablement (Ontario)
🏢 RBC
📍 Ontario