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Company: Softchoice

Whyyou’lllove Softchoice :
At Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth.

With a highly engaged, high-performing team, we are certified as a Great Place to Work® in both Canada and the United States, and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s good for our people and communities.

As part of WWT, we connect customers to the global scale, advanced innovation, world‑class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a collaborative ecosystem featuring state‑of‑the‑art hardware and software that enables customers and partners to conceptualize, test, and validate innovative solutions before deploying them at scale.

The impact you will have:
Do you have a passion for driving solutions through developing strong relationships?

As our Dell Vendor Sales Specialist, you’ll understand the challenges customers have with client hardware in their environment and solve those challenges through delivery of PCs, AIPCs, and various workplace client hardware such as peripherals and accessories. IT Lifecycle services are also relevant to recommend to the customer based on their needs.

You will coordinate and execute sales strategies across multiple sales districts and channels. Grow customers through competitive tactics while retaining and enriching base of existing accounts. Manage local vendor partnerships to ensure successful execution of solutions.

What you’ll do:

Managing Dell pipeline of sales opportunities supporting multiple different technology partners.

Providing pre-sales support to Sales Representatives and customers for client hardware solutions

Identifying new hardware buying accounts and prospects, upsell/cross-sell opportunities on existing customer base

Developing customer proposals and pricing comparisons for vendor hardware solutions.

Delivering product roadmap for customers.





Developing and delivering training to Sales teams on vendor’s products and services.

Engaging with local Sales teams to sell jointly into sales territories and customer accounts.

Prepare and present training content to sellers and the sales team

Co‑ordinate with vendor AEs, attend events, and be a speaker depending on the event.

One Dell Way‑Self serve- Build quotes in Premier (May 2026)

Attend in‑person events and trainings; required to participate and/or lead (Ex: One Dell way)

Participate in Dell Client- Tech Refresh

Drive net new Dell customer wins/logos - priority #1

Track volume of quotes w/ expectation to continue to increase

Hold 6 proactive calls per week introducing SC value prop and/or new offers

Attend 4 team meetings per month

Work in tandem with alliance managers on ACQ‑type promotions & campaigns

Timely response to existing volume of requests

Focus on ISG upsell/cross sell by analyzing existing pipeline and creating touchpoints to ensure cross-sell/upsell for servers and storage. Engage with ISG Dell VSS

What you’ll bring to the table:

Excellent verbal and written communication skills.

Ability to develop strategy and tactics to meet business objectives.

A robust sense of competition and refusal to lose.

The ability to be self‑managed and motivated.

4+ years of relevant industry experience with 3+ years sales or presales capacity

Must have work experience in IT industry in sales or presales

Strong knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint).

Strong PC OEM and other workplace hardware industry knowledge

Post‑Secondary Degree or equivalent, preferred.

Ability to travel for vendor events as necessary

Compensation:
A reasonable estimate of the current base pay range for this position in Canada is $62,000 to $77,000 annually+ 20% as target incentives.

Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.





Softchoice offers a comprehensive and competitive benefit plan to all full‑time employees, which includes:

Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program

Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance

Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave

Additional Perks: Employee Discount Program

Why You’ll Love Working Here:

The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success

High‑Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other

Flexibility: Plan your workdays in a way that suits you best

Award‑Winning Workplace: Proudly recognized as a Great Place to Work for 21 consecutive years

Inclusive Culture: We are committed to a company culture where every team member can be their authentic self

Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging . People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly [email protected] . We are committed to working with you to best meet your needs.

Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

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📌 Vendor PreSales Specialist (Dell) (Ontario)
🏢 Softchoice
📍 Ontario