Areyou a top-performing automotive sales leader who thrives on coaching others toachieve exceptional results?
DilawriGroup in Ontario is looking for an energetic, performance-driven RegionalSales Event Specialist to help elevate sales performance across ourdealership network.
Inthis exciting regional role, you'll partner with dealership leadership, coachsales teams, lead high-impact sales events, and implement proven salesstrategies that drive appointments, customer engagement, and vehicle sales. Ifyou're passionate about developing people, love the energy of automotiveretail, and want to make a measurable impact across multiple locations, we'dlove to meet you.
Compensation CompetitiveOverall Salary: $65,000 - $90,000
Includes:
Commission
Vehicle allowance
Career advancement opportunities within Canada'slargest automotive group
AboutDilawri If youare looking to grow your career with an organization driven by excellence,integrity, and innovation, Dilawri offers an environment where people aresupported and empowered to succeed.
Foundedin 1985, Dilawri is Canada’s largest automotive group and one of Canada’s BestManaged Companies. Dilawri operates over 80 franchised dealerships,representing more than 35 of the world’s most respected automotive brandsacross British Columbia, Alberta, Saskatchewan, Ontario, Quebec, andWashington, DC.
With ateam of more than 4,000 employees, Dilawri fosters a culture rooted incollaboration, accountability, and continuous learning. Our values ofExcellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide howwe work, how we lead, and how we serve our customers and communities. Throughthe DilawriFoundation , we are also committed to making a meaningful impact inthe communities we serve.
Discoverhow you can build your career with Dilawri .
WhatYou'll Do As ourRegional Sales Event Specialist, you'll play a key role in improvingdealership performance by developing teams, leading sales initiatives, andcoaching employees to achieve measurable results.
Yourresponsibilities will include:
Lead high-impact sales events across multiple Ontariodealerships.
Coach Sales Consultants, BDC teams, Finance Managers,and dealership leadership on proven sales strategies and best practices.




Develop and execute outbound sales campaigns designedto increase appointments, showroom traffic, and vehicle sales.
Deliver engaging sales training focused on callhandling, objection management, appointment setting, CRM best practices,and customer experience.
Provide real-time coaching through observation,role-playing, and performance feedback.
Analyze dealership performance using key metricsincluding outbound calls, appointments booked, show rates, closing ratios,and sales conversion.
Partner with General Managers and Sales Managers toidentify opportunities for growth and execute dealership sales strategies.
Plan and facilitate daily kick-off meetings whilemaintaining enthusiasm and momentum throughout each sales event.
Welcome customers during sales events, overseeregistration, and ensure every customer receives an outstanding firstimpression.
Support dealership teams throughout the sales processto maximize opportunities and deliver exceptional customer experiences.
Travel regularly throughout Ontario to supportdealership events and coaching initiatives.
Perform additional duties as required.
WhatMakes You Successful You'resomeone who enjoys helping others win and believes coaching is one of the mostpowerful drivers of sales success.
Youbring:
A passion for automotive sales and customer experience.
The confidence to coach and motivate high-performingsales teams.
Strong leadership skills with the ability to inspireaccountability and results.
Excellent communication and presentation skills.
A high-energy, positive attitude that motivates thosearound you.
Strong organizational and time management skills.
The ability to quickly build credibility andrelationships with dealership leadership and frontline teams.
A results-oriented mindset focused on continuousimprovement and measurable performance.




Qualifications OMVIC Certification is required.
Minimum 3 years of automotive sales, finance, BDC, ordealership leadership experience.
Previous experience as a Sales Manager, BDC Manager,Internet Sales Manager, Sales Trainer, or other dealership leadership roleis strongly preferred.
Proven ability to coach, mentor, and improve salesperformance.
Solid understanding of CRM systems, appointmentgeneration, and dealership sales processes.
Demonstrated ability to analyze performance metrics andidentify coaching opportunities.
Excellent negotiation, communication, and interpersonalskills.
Comfortable presenting to groups and facilitatingmeetings.
Willingness to travel frequently throughout Ontario.
Valid driver's licence with a clean driving record.
WhyYou'll Love This Role Make a measurable impact across multiple dealerships.
Work directly with dealership leadership and executiveteams.
Coach and develop some of the industry's top salesprofessionals.
Every week is different, with exciting sales events anddealership visits.
Enjoy autonomy while working within a collaborativeregional leadership team.
Competitive compensation with uncapped earningpotential.
Grow your career with Canada's largest automotivegroup.
Inaddition to working alongside some of the industry's most talentedprofessionals, we offer:
Comprehensive health and dental benefits
Employee Assistance Program
Discounted employee vehicle purchase program
Ongoing coaching, training and professional development
Employee social events
Career advancement opportunities across our dealershipnetwork
DiscoverDilawri Buildyour career with a company driven by excellence, integrity, innovation, andpeople.
Dilawri Group of Companies is an equal opportunity employer and iscommitted to providing a workplace free from harassment and discrimination. Weare committed to recruiting, hiring, training and promoting qualified people ofall backgrounds, and make all employment decisions without regard to anyprotected status. Accommodation isavailable upon request for applicants with disabilities in the recruitment andassessment process and when hired.
Dilawri Group of Companies - Ontario Region

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📌 Regional Sales Event Specialist (Ontario)
🏢 Dilawri Group of Companies
📍 Ontario