This is a builder role at the heart of Ricola Canada’s next phase of growth.
As a National Account Manager with Ricola Canada you will define and lead Ricola’s strategy across multiple channels—high-growth spaces that represent a meaningful white-space opportunity for both category and brand expansion. Your mandate is to unlock sustainable, profitable growth while helping Ricola expand beyond traditional “sick” occasions into more frequent, everyday usage.
You’ll act as a strategic thought leader and architect, shaping where Ricola plays, how we win, and what capabilities we need—working closely with Canadian leadership.
This role is ideal for a commercial leader with a next-gen mindset: strategic, curious, collaborative, and energized by building something new.
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Business impact & targets Market leadership objectives (Canada-led) Establish Ricola as the growth and thought leader with retailers across focus channels
Deliver internal profit targets while accelerating category and brand growth
Expand Ricola’s relevance across an expanding focus of consumer needs and occasions
Assess and pursue Ricola’s fair-share opportunity with retailers across focus channels
Scope of impact Lead the strategic assessment and growth agenda for Canada, with collaboration and learnings shared across the Americas/UK Region where appropriate
Personal ownership Quantify the size of prize grounded in our consumer strategy; own this target, tactics, the deployment of tactics to achieve it, and the outcome
Build a clear, insight-led business case outlining volume, share, yield, assumptions, and risks
Design and activate the right mix of internal capabilities, consultants, and third-party partners to execute the strategy
Set a clear, ambitious vision aligned with Canada’s Leadership Team priorities – and achieve it
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What you’ll do Set the vision: where Ricola grows next in Canada Define the long-term role of key National Retailers and Channels in Ricola Canada’s ambition to Win the Season and grow everyday usage occasions




Partner with Brand and Sales leaders to align evolving consumer journeys with retailer conversion and penetration expectations
Articulate a clear, compelling strategy that aligns leadership teams around priorities, resources, and execution
Build the strategy from first principles Identify and prioritize retailers and partners across focus channels
Create a robust strategic framework covering:
Volume, share, and yield projections
Required capabilities and resourcing models
Key assumptions and “deal-killers”
Influence joint business plans through solid insights and strategic clarity
Design & activate the right Route-to-Market (RTM) Lead evaluation and selection of the optimal RTM approach for retailers across focus channels.
Design channel‑appropriate structures and performance metrics
Accelerate execution by leading retailer interactions and leveraging channel expertise
Track KPIs, assess in‑market learnings, and continuously refine the strategy
Educate Ricola teams on assigned channel dynamics, economics, and customer expectations to elevate enterprise capability
Execute with discipline: turning strategy into results Own day-to-day customer execution including assortment, distribution, promotions, and in‑store activation
Lead JBP inputs including forecasts, trade spend, promo phasing, and scorecards
Translate strategy into sell‑in materials and execution briefs
Manage pricing, trade events, and promotional mechanics to deliver volume, margin, and ROI
Partner with Supply Chain and Finance on forecast accuracy and launch readiness
Track execution through regular performance reviews using POS and shipment data
Act as point of accountability for launch execution and post‑event analysis
Lead through influence, not hierarchy Operate without direct reports, driving progress through credibility, alignment, and clarity
Act as a connector across Sales Strategy, Marketing, Finance, Supply Chain, and agency partners
Provide consistent direction to cross‑functional and external teams to ensure strong, aligned execution




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How you’ll work Reports to : Senior Director of Sales
Works closely with :
Category Insights & Sales Strategy
Brand & Marketing Leadership
Finance & Supply Chain
External consultants and agency partners
Active involvement in relevant Canadian and international industry forums (e.g., C‑store and alternate‑channel organizations)
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What you bring Experience & expertise 5-10 years of commercial experience
Clear understanding of RTM options and trade‑offs
Proven ability to assess opportunities, build strategies, and drive execution
Track record of influencing outcomes without direct authority
Expert negotiator through training and experience
Skills & mindset Strategic thinker who can translate vision into action
Comfortable operating in ambiguity and building from a “white‑sheet” starting point
Strong command of syndicated data, shopper insights, and KPIs
Self‑starter with a builder mentality and high personal accountability
Practical requirements Proficiency in Excel, PowerPoint, syndicated data platforms (e.g., Nielsen, Retail Link, LDIA, Circana, SPS Commerce)
Hands‑on ownership of customers, forecasts, trade plans, and promotional execution
Experience managing P&L-aware; decisions at the customer or channel level
English required; Quebec French an asset
Office: At least two days per week in downtown Toronto
Travel: As needed within Canada for customer and company meetings (may require US or International travel)
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Why this role stands out True builder role in a high‑potential Canadian growth space
Opportunity to define a new capability and growth platform for Ricola Canada
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At Ricola, we believe in the power of nature, innovation, and authentic connections. You’ll join a team that values curiosity, collaboration, and making a positive impact on consumers’ lives.
You’ll join a culture that values:
Collaboration over silos

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📌 National Account Manager (Ontario)
🏢 Ricola
📍 Ontario