Lifecycle Marketing, Personalization and Automation Manager
Job Category : Individual Contributor

Requisition Number : LIFEC007686

Posted : August 7, 2026
Full-Time
Hybrid

Locations
Showing 1 location

Description
Our Story & Purpose:

We’reVancity, a member-owned credit union built on the principles of inclusion and social justice.Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers.We’vemade bold commitments to become net-zero by 2040 across all mortgages and loans, andwe’reactively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada,we’reproud to be consistently recognized as one of the country’s Top Employers. Ifyou’reready to join our team of 2,700 diverse individuals, access competitiverewardsand advantages, and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As a Senior Manager, Lifecycle Marketing, Personalization & Automation , you will be responsible for translating Marketing’s growth strategy into scalable, personalized, and automated member andprospectjourneys. You will serve as Marketing’s business lead forthemarketing technologyroadmap, CRM, and applied AI initiatives, helping deepen relationships, improve conversion,and deliver measurable growth at scale. This role works closely with Marketing, IT, Datateams, CRM, AI, Risk, and vendor partners to ensure marketing technology capabilities align with business priorities and member needs.



We are seeking a strategic marketing leader withexpertiseinmanagingmarketing technologyplatforms to buildscalableprocessesacross product marketing, lifecycle marketing,operations, and paid.

This is a Full-time, Permanent role based at our Vancity head office and will report directly to the Director,Researchand Insights. We offer flexibility through a hybrid work model; however, regular in-person participation is an important part of this role. Work location arrangements will bedeterminedin partnership with theemployee'smanager, taking into account team, business, and operational needs.

How You'll Make an Impact:

Acting as Marketing’s primary business lead for marketing technology, CRM, and applied AI initiatives

Translating growth priorities into clear business requirements for platforms, data capabilities, AI models, campaign automation, dynamic content, reporting, and measurement

Partnering with Marketing, IT, Data, CRM, AI, Risk, and vendor teams toidentifybusiness needs andestablishthe marketing technology roadmap

Leading the development and execution ofcross-sell,lifecycle marketing, personalization, and automation strategies that drive growth and improve member engagement

Overseeing marketing technology implementations, enhancements, optimization activities, and user adoption initiatives

Coordinating change management activities related to marketing technology rollouts and process improvements





Driving the adoption and optimization of m artech tools such as Salesforce, Adobe, and Microsoft Dynamics

Leveraging data, automation, AI, and experimentation capabilities to improve campaign effectiveness and return on investment

Influencing the future of digital channels including email, SMS, app, and paid media through strategic use of data and technology

Measuring performance,monitoringsuccess metrics, and ensuring value realization from marketing technology investments

WhatYou’llBring to the Team:

Bachelor’s degree in Marketing, Business Administration, Commerce, Data Analytics, Communications, or a related discipline

Minimum 8-10 years of progressive experience in lifecycle marketing, CRM, marketing technology, digital marketing, or customer engagement

Demonstrated experience leading marketing automation, personalization, CRM, or customer journey initiatives at scale

Strong knowledge of marketing technology platforms such as Salesforce, Adobe Experience Cloud, Microsoft Dynamics, or similar solutions

Experience translating business strategies into technology, process, and data requirements

Proven ability to lead cross-functional initiatives involving technology, analytics, marketing, and business stakeholders

Experienceleveragingdata, analytics, segmentation, experimentation, and AI capabilities to improve business performance

Strong change management, stakeholder engagement, and influencing skills

Experience leading teams or large-scale strategic initiatives within a complex environment

Extra Skills That Set

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📌 Lifecycle Marketing, Personalization and Automation Manager (British Columbia)
🏢 Vancity (2.0)
📍 British Columbia