Lead innovative marketing strategies as Vice President, Marketing focused on Go-to-Market at a pioneering EdTech company. Drive revenue growth and enhance customer acquisition through strong product and market positioning.

As the Vice President of Marketing, you will guide a dynamic team at the forefront of converting leads into loyal customers. With over 10 years in B2B SaaS and at least 5 years in leadership, you’ll bridge product marketing, solution engineering, and customer success to create compelling narratives. This pivotal role offers the opportunity to shape the company’s market presence and support recent product strategies.

Key Responsibilities:
• Lead product marketing and evangelism initiatives
• Drive solutions engineering and analyst relations efforts




• Enhance customer acquisition strategies effectively
• Develop compelling product narratives for the market
• Foster team collaboration across product and sales functions

Requirements:
• Minimum 10 years in B2B SaaS marketing roles
• 5+ years in leadership with product marketing experience
• Proven success in improving sales cycles and win rates
• Strong analytical and data-driven mindset
• Fluency in AI and enterprise software markets

Bring your expertise in marketing, product strategy, and customer engagement to revolutionize educational technology.
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📌 Go-to-Market VP of Marketing Role (Alberta)
🏢 Bilinguallink
📍 Alberta