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Founding Business Development Representative ( BDR)
Location: Winnipeg HQ. Type: Full-time. Reports to: Founder & CEO.

Compensation
Base plus commission with early-stage equity

About LayerNext
LayerNext is an AI finance automation platform for mid-market companies. We build computer-use agents that automate accounts payable, bookkeeping, reconciliation, and month-end close. Our agents work directly inside the ERPs and vendor portals finance teams already use, so companies gain automation without a lengthy integration or a system replacement.

The Role
This is our first dedicated sales hire. Until now, sales has been founder-led, and it is working, with our product already in production with paying customers. Now we need someone to own the top of the funnel so we can reach more invoice-heavy mid-market companies like the distributors, manufacturers, and building-materials businesses already getting value from LayerNext.

You will build our target account lists, run outbound, and book qualified meetings that turn into pipeline. You will work shoulder to shoulder with the founder and help shape the sales playbook from the ground up. This is a high-ownership role with a clear path to Account Executive or sales leadership as we grow.

What You'll Do

Research and build target account lists of invoice-heavy mid-market companies, often running legacy finance systems

Run outbound across email, LinkedIn,



and phone to book qualified meetings with controllers, CFOs, and finance leaders

Qualify inbound interest from our marketing and product-led channels

Learn the product deeply enough to speak credibly to a finance buyer about their AP and close pains

Keep CRM and pipeline data clean, current, and helpful

Test messaging, sequences, and channels, then double down on what works

Partner with the founder to sharpen our ICP, positioning, and overall playbook

What We're Looking For

1 to 3 years in a BDR, SDR, or similar outbound role, ideally in B2B SaaS

A track record of hitting or beating meeting and pipeline targets

Strong written and verbal communication. You can write a cold email someone actually replies to

Comfortable learning a technical product and explaining it in plain language

Self-directed and energized by the ambiguity of an early-stage startup

Hands-on experience with a CRM such as HubSpot or Salesforce

Bonus Points

Experience selling to finance, accounting, or operations buyers

Familiarity with ERPs, accounting software, or fintech

You have been an early sales hire before and want to do it again

What We Offer

Competitive base plus uncapped commission

Meaningful early-stage equity

Direct mentorship from a serial founder who has built and sold companies

A short, clear path to Account Executive or sales leadership

A product already in production with paying customers

Real-time books. Real financial freedom.

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235 Berry Street, San Francisco, CA 94158, United States, 200-135, Innovation Dr., Winnipeg, MB, R3T 6A8, Canada.

Call +1 (844) 685 5260

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📌 Founding Business Development Representative ( BDR) (Manitoba)
🏢 LayerNext
📍 Manitoba