Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $115,600 - $163,200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Job Description
The Senior Manager, Integrated Marketing Planning, Everyday Advice Journey (EAJ) is responsible for managing a team of Marketing professionals in the development and delivery of marketing strategies and plans that drive brand preference, acquisition of chequing and savings accounts and non-term deposit volume.Key Accountabilities
Customer
Customer Insight & Trends;
Coach team to understand & synthesize consumer trends, identifying research gaps and planning market research, interpreting consumer information for your business, anticipating customer opportunities, generating & applying customer insights.Build and Protect the Brand;
Identify the brand's strengths and weaknesses, recognize the drivers and indicators of brand health and recommend corrective actions.Apply the Brand House to all aspects of marketing and be the key resource for the business on the brand.Understand end to end customer journeys and support the business to deliver the brand through customer experience.Influence Business Strategy;
Provide thought leadership, strategic advice to executives within the business, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities.Influence and have an impact on price, product, distribution and promotions.Build and maintain close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies.Business Marketing Plan Owner;
Set the tone and ensurethe integrity of the approved Annual Marketing Plan is being delivered in a transparent way.Constantly evaluate and recommend change to improve business impact via marketing investment.Shareholder
SHAREHOLDER Execute on the annual business plan to deliver results aligned with business strategiesManage overall budget, revenue and expenditures, meet business objectives while increasing efficiency and effectivenessProactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implementImprove or create new processes for the organization, with a medium to longer term impactMonitor and communicate the effectiveness of strategies, programs, and practices related to own area of expertise and adjust tactics accordinglyProtect the interests of the organization – identify and manage risks, and elevate non-standard, high risk transactions / activities as necessaryKeep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impactsMaintain a culture of risk management and control, supported by effective processes in alignment with risk appetiteEnsure employees are knowledgeable;
and assume responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of ConductEmployee / Team
Lead a high performing team;
provide on-going feedback and performance reviews,



coach and develop employees and ensure performance management activities are undertaken and provide regular input into employee assessments and development plansDevelop a team of marketers in all aspects of the marketing competencies and act as resource and mentor to othersSet targets and objectives for the team, and deliver resultsGrow team expertise to align with business/enterprise demand and direction;
assess team skills and capabilities and continually look for ways to provide and enhance the value deliveredLead the process of setting performance objectives for the team;
track, monitor and effectively address and/or reward performance in a timely mannerManage employees in compliance with all human resources policies, procedures and guidelines of conductShare knowledge, information, skills, and subject matter expertise among the team and ensure the timely communication of issues and encourage good working relationships with other functions and teamsSupport an environment where team freely escalates business challenges;
facilitate change through positive reinforcement of milestones and successesRecruit for all hires to ensure a highly diverse, qualified workforce to achieve business objectivesEstablish and foster a cohesive team;
promote a fair and equitable environment that supports a diverse workforce and encourage the team to achieve common goals and objectivesAct as a brand ambassador for your business area/function and the bank, both internally and/or externallyBreadth & Depth
Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertiseStrategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and;
identifying operationalefficiencies and opportunities with other business management / enterprise areasFacilitate key strategic discussions and provide thought leadership to executive audience (output may include strategic roadmap and/or deliverables/ frameworks/ short to long term goals etc.)Set operational team direction and collaborate with others to execute on common goalsExperience & Education
Undergraduate degree or relevant professional certifications, designations, or equivalent required 10+ years relevant experience.Who We Are
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly easy for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities. Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs,



paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn moreAdditional Information
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. We look forward to hearing from you!Language Requirement (Quebec only)
Sans Objet US Labor & Employment Posters | California Privacy | Accessibility | FAQOur Values
At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.Commitment to Diversity, Equity, and Inclusion
At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.Helping to Make an Impact in Communities – TD Ready Commitment
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health.Learn
It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific
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📌 Directeur Principal, Marketing (Winnipeg)
🏢 TD Bank Group
📍 Winnipeg