The RoleWe're looking for a Demand Generation Managerto own Prospect Prediction Markets' acquisition and community channels: paid, organic, affiliate, social media, and community management. You'll run these channels day to day, not just set strategy for someone else to execute. That means launching and optimizing paid campaigns, building out organic and affiliate programs, and personally leading our social media presence and community management.You'll report to our Head of Product and work closely with product, brand, and data to build a repeatable acquisition engine, not a series of one-off campaigns.What You'll OwnPaid & Performance MarketingLaunch and manage paid acquisition across paid social, search, and programmaticOwn CAC and LTV targets for your channels, and control the budget and reporting behind themContinuously test and optimize creative, targeting, and bidding to improve efficiencyOrganic GrowthDrive organic acquisition through SEO, content, and platform-native discoveryPartner with content and brand to build channels that lower blended CAC over timeAffiliate & PartnershipsBuild and run an affiliate program, including recruiting and onboarding recent affiliatesTrack and report on affiliate performance, and manage the relationships directlySocial Media & CommunityOwn our social media strategy, content calendar, and day-to-day posting across platformsRun community management directly, wherever our traders gather (Discord, Telegram, X, etc.)Surface community feedback to product and marketing,



and use it to inform decisionsOwnership & ReportingSet targets for your channels and report on performance to Product and leadershipBring in freelance or agency support when it helps you move fasterSupport Product on go-to-market for new markets, features, and campaignsWhat We're Looking For3-5 years in growth marketing with hands-on ownership of paid, organic, and community channels, ideally in B2C, high-engagement, trading, fintech, or gamingExperience building an affiliate or partner program, not just managing one someone else set upComfortable working with CAC, LTV, ROAS, and payback period as core metricsExperience running community for a product with an active, opinionated user baseStrong prioritization skills and comfort operating with limited time or budgetExperience in a regulated or trust-sensitive space (fintech, trading, betting, or prediction markets) is a strong plusNice to HaveExperience marketing prediction markets, trading platforms, sportsbooks, or other real-money productsFamiliarity with crypto-native or Web3 communitiesExperience building a marketing function from the ground up, not just scaling one that already existedAbout UsProspect Markets is a sports-native prediction market platform that transforms every sports moment into a tradable market. Covering everything from major global leagues to niche competitions, the platform enables fans to trade peer-to-peer on sports outcomes in real time. Using a second-screen experience, Prospect Markets enhances live sports viewing by turning passive spectators into active market participants. The company leverages real-time data and innovative product design to create an engaging and interactive environment for sports fans and traders. Team members contribute to a rapidly growing business at the intersection of sports, technology, and financial markets.
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📌 Growth Marketing Manager (Winnipeg)
🏢 Socket.dev
📍 Winnipeg