About Mechnician

Mechnician is a growing industrial technology and service company helping mechanics, service teams and equipment owners keep critical equipment running.

We provide advanced diagnostic tools, technical information, expert support and training across construction, agriculture, commercial vehicles, material handling and marine.

We serve customers across Canada, the United States and international markets.

As we grow, we are building a more modern marketing function focused on speed, measurable results and intelligent use of AI.

We are looking for a hands-on marketing leader who can combine strong marketing judgment with AI, automation and modern marketing systems to help us execute faster and more effectively.

The Role

This is a working leadership role combining marketing strategy, campaign execution, HubSpot, web, automation and AI.

You will work closely with the CEO and collaborate with Sales, Client Services, Customer Support and technical experts.

You should be comfortable moving between strategy and execution — whether that means developing an offer, improving a landing page, building a HubSpot workflow, reviewing campaign performance, briefing a specialist or designing an AI-enabled marketing process.

This is not a role for someone who only creates strategy presentations, manages agencies or waits for others to execute.

We are looking for a builder.

What You Will Own

AI-First Marketing Operations

- Help build and operate an AI-enabled marketing function.
- Use AI agents, automation and reusable workflows to improve research, campaign planning, content, reporting and execution.
- Identify work that can be automated, accelerated, outsourced or eliminated.
- Turn business and customer insight into practical marketing priorities.
- Improve the speed, consistency and quality of marketing output.
- Apply sound judgment when reviewing AI-generated work.
- Help establish repeatable systems that allow the marketing team to move faster.

Campaign Strategy and Execution

- Plan and execute integrated campaigns across email, web, landing pages, social, paid media, events, video and sales outreach.
- Connect each campaign to a clear audience, customer problem, offer, message and revenue objective.
- Personally create campaign concepts, copy, content outlines, briefs and core assets.
- Coordinate specialist resources where they add value.
- Maintain a practical campaign calendar and move campaigns from idea to launch quickly.
- Measure results and improve campaigns based on performance.

HubSpot and Marketing Systems

- Take hands-on ownership of HubSpot Marketing Hub.
- Build and maintain segmentation, lists, forms, landing pages, workflows, lead scoring, campaign tracking and reporting.
- Improve the connection between marketing activity, sales follow-up, pipeline and revenue.
- Use automation to reduce repetitive work and improve consistency.
- Build scalable processes that support future growth.

Website and Conversion

- Help lead the ongoing improvement of the Mechnician website.
- Improve messaging, page structure, offers, calls to action and buyer journeys.
- Use data, customer insight and performance to guide website decisions.




- Work with web resources to get improvements implemented quickly.
- Use AI and automation to accelerate research, testing and optimization.

Sales and Customer Alignment

- Partner with Sales and BDR teams on target accounts, lead quality, campaign follow-up and sales enablement.
- Review customer questions, objections and buying behaviour.
- Turn real customer insight into stronger messaging, campaigns and content.
- Ensure major campaigns include a clear conversion and follow-up plan.

Team and Specialist Leadership

You will coordinate a lean mix of internal and external resources supporting areas such as:

- Paid media
- Web development
- Video
- Design
- Events
- Content
- Analytics

Your job is not to build a large traditional marketing department.

Your job is to create focus, simplify where possible and ensure the right work gets done.

What Success Looks Like

Success means:

- Meaningful marketing work ships every week.
- Campaigns are tied to clear business and revenue objectives.
- HubSpot becomes a stronger revenue and automation system.
- Website conversion improves.
- Marketing generates qualified opportunities.
- AI and automation meaningfully increase output and speed.
- Low-value work is reduced or eliminated.
- The team becomes more focused and effective.
- Marketing contributes clearly to pipeline and revenue.
- The CEO is no longer required to provide day-to-day marketing direction.

What You Bring

- 5+ years of hands-on experience in B2B marketing, growth, demand generation, digital marketing or integrated campaigns.
- Strong marketing judgment across positioning, messaging, offers, campaigns and conversion.
- Hands-on HubSpot Marketing Hub experience.
- Experience personally building workflows, landing pages, segmentation, campaigns and reporting.
- Strong writing and editing skills.
- Comfort working with websites, landing pages and conversion optimization.
- Ability to simplify technical or complex products into clear and persuasive communication.
- Solid analytical and commercial thinking.
- Experience coordinating employees, contractors or specialist partners.
- A bias toward execution, testing and improvement.

Most importantly:

- Practical experience using AI to produce meaningful marketing work.
- Experience with AI agents, automation, reusable workflows or integrated AI systems.
- Familiarity with tools such as n8n, Make, Zapier, APIs, LLMs or modern marketing automation platforms.
- Ability to explain what you personally built versus what others built.
- Curiosity about how marketing work can be redesigned using AI.

You do not need to be a software developer.

You do need to be comfortable enough with technology to build, modify or intelligently direct AI-enabled workflows.

What We Mean by AI Experience





Using ChatGPT to draft copy or summarize information is useful, but that alone is not what we are looking for.

We are interested in people who think in systems and have used AI or automation to improve real business processes.

That might include:

- automated research or reporting
- campaign workflows
- lead qualification
- CRM automation
- AI-assisted content systems
- workflow automation
- marketing analytics
- buyer-journey analysis
- integrated AI tools

You do not need to have done everything.

You should have built something real.

Experience That Would Be Valuable

Experience in any of the following is an asset:

- Industrial equipment
- Automotive
- Fleet
- Construction
- Agriculture
- SaaS
- Distribution
- Technical B2B markets
- HubSpot
- n8n
- Make
- Zapier
- APIs
- AI agents
- Marketing automation

A degree in marketing, communications, business or a related field is welcome but not required.

Evidence of what you have built and the results it produced matters more.

Why Join Mechnician

- Help shape a modern AI-first marketing function.
- Work directly with leadership and revenue teams.
- Own meaningful work from insight through execution.
- Build and improve marketing systems, campaigns and buyer journeys.
- Experiment with AI, automation and new ways of working.
- Have visible influence on revenue and company growth.
- Work in a practical environment where ideas are expected to turn into action.

Culture at Mechnician

- No corporate theatre
- No fluff
- Respect for real-world experience
- Ownership and accountability
- High curiosity
- Bias toward action
- Support where it matters
- Freedom where it counts
- Results > appearances

We are comfortable challenging how work has traditionally been done.

You should be too.

Final Thought

Marketing is changing quickly.

We are looking for someone who sees AI as a way to improve judgment, execution, speed and leverage — not simply as a content-writing tool.

The right person will combine strong marketing fundamentals with modern technology and a builder’s mindset.

You will help shape how Mechnician goes to market, improve the systems behind it and turn ideas into measurable results.

If that sounds exciting, we would like to meet you.

How to Apply

Apply directly through Indeed and answer the short questions included.

Written responses are welcome.

Even better, include a 1–2 minute video showing or explaining something you have actually built.

Job Type: Full-time

Pay: $75,000.00 per year

Benefits:

- Casual dress
- Dental care
- Extended health care
- Paid time off

Application question(s):

- First things first: when it comes to BBQ, are you team charcoal, gas or open fire?
- Describe the most sophisticated AI agent, workflow or automation you have personally built. What did it do, what tools did you use, and what part did you personally build?
- Tell us about a marketing campaign you personally took from insight through execution. What did you build yourself, and what measurable result did it produce?
- If you joined Mechnician and were asked to make marketing materially faster and more effective using AI, what would you automate or redesign first, and why?

Work Location: Remote

📌 AI-First Marketing Manager — Growth, Automation & Campaigns (Canada)
🏢 Mechnician
📍 Canada