About Stonz

At Stonz, we believe in creating products that are designed specifically for kids not just

shrunken-down versions of adult gear. From footwear to outerwear, everything we design is engineered for children ages 0 6, built to last, and made with care. Our mission is to empower families to explore the world comfortably, safely, and sustainably.

Role Overview

*Only candidates with a social media portfolio will be considered*

The Social Media & PR Coordinator will be responsible for building brand awareness,

strengthening community engagement, and positioning Stonz as a trusted leader in kid's footwear and apparel . This role blends creative content production (video and static), storytelling, and relationship-building across social platforms, influencer collaborations, and media outlets. The Coordinator will manage the day-to-day execution of the brand's digital presence and PR initiatives while proactively proposing fresh content ideas and formats that drive engagement, support campaign objectives, and ensure the brand remains dynamic, relevant, and engaging for parents, partners, and press.

Key Responsibilities

Social Media ~ 60%

- Lead the creation of high-quality video content (Reels, TikToks, short-form storytelling), demonstrating a strong eye for Stonz's brand aesthetic and translating it into original, on-brand video concepts and proposals.
- Own the planning and development of Stonz's social media content calendar across platforms (Instagram, TikTok, Facebook, LinkedIn, and Pinterest), translating monthly product priorities from the Brand & Marketing Manager into a strategic mix of content buckets and formats that ensure balanced, brand-aligned storytelling.
- Collaborate with the Graphic Designers to ensure timely production of static content and brand consistency.
- Manage community engagement, responding to comments and DMs, and fostering parent/customer conversations.
- Coordinate the in-house influencer program: evaluate which products are the best fit for each content creator based on their profile and their children's ages,



negotiate deliverables (in-feed posts, photos, and videos), and coordinate product shipments to creators, ensuring alignment with brand goals and measurable outcomes.
- Track, analyze, and report on performance metrics, delivering actionable insights and recommending optimizations to grow reach and engagement.
- Capture and create on-site photo and video content during brand events, trade shows, and collaborations.

Public Relations ~ 40%

- Serve as the primary point of contact with Stonz's external PR agency, coordinating deliverables, timelines, and ongoing communication.
- Coordinate with the PR agency on all content and materials needed for media placement submissions (product info, imagery, samples, and brand assets), ensuring deadlines are met.
- Continuously research and identify opportunities for brand exposure, including potential collaborations, celebrity content partnerships, brand ambassadors, awards, and media placements.
- Build and maintain media relationships across parenting, lifestyle, fashion, and outdoor outlets.
- Create and keep a product brief presentation up to date to share with influencers and the PR agency as needed.
- Support PR events, product seeding, and media/influencer gifting campaigns.
- Monitor press coverage, industry trends, and competitor activity to identify opportunities for brand exposure.

Qualifications

- Proven expertise in video content creation and editing (Reels/TikTok/short-form), with a portfolio that demonstrates a strong eye for brand aesthetics and the ability to translate a brand's visual identity into original video concepts.
- 2-4 years of experience in social media, preferably within a consumer brand.
- Strategic mindset:



able to take product and campaign priorities and turn them into a structured, brand-aligned content calendar using defined content buckets.
- Strong proficiency across social media platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest) and their content formats, trends, and best practices.
- Experience managing influencer collaborations — including product/creator matching, negotiating deliverables, and coordinating logistics — as well as brand partnerships and PR initiatives.
- Experience working with or coordinating external PR agencies is a strong asset.
- Familiarity with social media scheduling and analytics tools (e.g., Later, Hootsuite) to track performance and optimize content.
- Strong organizational and time management skills, with the ability to manage multiple priorities under tight deadlines.
- Comfortable building and maintaining media relationships, pitching stories, and representing the brand confidently across channels.
- Collaborative, proactive, and adaptable team player, able to work independently in a fast-paced, cross-functional environment.

What We Value

- Collaboration We believe the best ideas come from working together.
- Trust We act with integrity and reliability.
- Curiosity We question, explore, and learn.
- Humility We listen and lead with respect.
- Doing What It Takes We commit to excellence and follow through.

Why Join Stonz?

Be part of a purpose-driven Canadian brand making a global impact.

Opportunity to grow with a scaling company expanding across North America, Europe, and Asia.

Market-competitive salary, extended health benefits, and product perks.

A supportive, values-based culture where creativity and initiative are celebrated.

Pay: $50,000.00-$60,000.00 per year

Benefits:

- Store discount
- Wellness program

Application question(s):

- Are you entitled to work in Canada?
- What is your salary expectation?
- Are you able to come to the Vancouver office twice a week?

Work Location: Hybrid remote in Vancouver, BC V6C 1T2

📌 Social Media & PR Coordinator (Vancouver)
🏢 Stonz Wear
📍 Vancouver