About Indi&I;

Indi&I; is more than a fashion boutique—it is a luxury lifestyle brand inspired by femininity, confidence, elegance, and the unique bond between mothers and daughters. Every detail of our studio reflects exceptional quality, refined aesthetics, and a commitment to delivering a memorable client experience.

We are looking for an ambitious, creative, and highly organized marketing professional who understands luxury branding and is passionate about building a premium fashion brand from the ground up.

Position Summary

The Luxury Brand Marketing & Content Specialist will be responsible for developing, managing, and growing the Indi&I; brand across digital platforms while maintaining the highest standards of luxury presentation.

This position combines marketing strategy, content creation, social media management, videography, photography, influencer relations, branding, and customer engagement.

The successful candidate will become one of the key people shaping the public image of Indi&I.;

Key Responsibilities

Brand Development

- Develop and maintain the Indi&I; luxury brand identity.
- Ensure consistency across all marketing channels.
- Create seasonal marketing campaigns.
- Protect the premium positioning of the brand.
- Research international luxury fashion trends.
- Assist in launching future mother-and-daughter collections.

Social Media Marketing

Manage Marketing team in all social media platforms including:

- Instagram
- Facebook
- TikTok
- Pinterest
- Google Business Profile

Responsibilities include:

- Daily content planning
- Scheduling posts
- Story creation
- Reel creation
- Community engagement
- Audience growth
- Analytics reporting
- Trend monitoring
- Hashtag strategy




- Social media advertising

Videography & Photography

Create premium visual content including:

- Fashion Reels
- Product showcases
- Boutique tours
- Client experience videos
- Behind-the-scenes content
- Styling sessions
- Collection launches
- Seasonal campaigns
- Event coverage

Must understand:

- Lighting
- Camera composition
- Video storytelling
- Mobile and DSLR shooting
- Slow-motion filming
- Professional editing

Video Editing

Skilled knowledge of:

- CapCut Pro
- Adobe Premiere Pro (preferred)
- Final Cut Pro (asset)
- DaVinci Resolve (asset)

Create:

- Instagram Reels
- TikTok videos
- Promotional campaigns
- Fashion lookbooks
- Brand commercials

Graphic Design

Create:

- Promotional flyers
- Social media graphics
- Store promotions
- Event invitations
- Digital advertisements
- Email campaigns

Influencer Marketing

Identify and manage relationships with:

- Fashion influencers
- Lifestyle creators
- Toronto content creators
- Luxury bloggers
- Media partners

Responsibilities:

- Outreach
- Collaboration planning
- Contract coordination
- Campaign execution
- Performance tracking

Branding & Promotion

Develop strategies for:

- Brand awareness
- Client loyalty
- Luxury positioning
- Product launches
- Community engagement
- Customer retention
- PR opportunities
- Local partnerships

Website & Digital Presence





Assist with:

- Shopify updates
- Product descriptions
- SEO
- Landing pages
- Google rankings
- Online promotions

Customer Experience

Support the boutique experience by:

- Greeting clients professionally
- Styling assistance
- Product knowledge
- Maintaining luxury presentation standards
- Supporting special events

Personal Qualities

We are looking for someone who is:

- Creative
- Elegant in taste
- Highly organized
- Detail-oriented
- Self-motivated
- Professional
- Reliable
- Positive
- Innovative
- Excellent communicator
- Passionate about luxury fashion
- Comfortable working independently
- Comfortable representing the brand publicly

Performance Expectations (KPIs)

The successful candidate will be expected to:

- Grow Instagram engagement and followers organically.
- Produce 4–6 high-quality Reels per week.
- Publish consistent social media content aligned with the brand.
- Build relationships with local influencers and media.
- Increase website traffic and boutique visits.
- Support measurable sales growth through marketing campaigns.
- Maintain a luxury aesthetic across all visual communications.

Compensation

- Competitive salary based on experience.
- Performance-based bonus opportunities.
- Employee discount on Indi&I; collections.
- Professional development opportunities.
- Opportunity to grow into a Marketing Manager or Creative Director role as the brand expands.

# Minimum 2-3 years of experience in the same field needed.

https://indiandistudio.com/

Pay: $55,000.00-$70,000.00 per year

Benefits:

- Designated paid holidays
- On-site parking
- Paid time off

Work Location: In person

📌 Fashion Consultant & Promoter (Canada)
🏢 Indi&I Studio
📍 Canada