Nature Of The Position And General Responsibilities The Communications Coordinator primarily supports public communications, media relations, organizational promotion, and visibility initiatives.

Responsibilities Strategic Leadership Develop, implement, and update strategic communications and marketing plans aligned with the organization's strategic plan and priorities. Advise the Executive Director and leadership team on communication strategies, institutional positioning, target audiences, key messaging, and reputational risks. Establish communication standards, processes, editorial calendars, and approval workflows to ensure consistency, quality, and timely delivery.

Supervision and Collaboration with the Communications Officer Supervise, mentor, and work closely with the Communications Officer; assign projects, establish priorities, and monitor timelines and deliverables. Foster the professional development, creativity, collaboration, and accountability of the Communications Officer. Coordinate external vendors and specialized partners, as required, while ensuring compliance with FrancoSud's budgets and quality standards.

Corporate

Communications and Media Relations Prepare, review, and distribute corporate communications, including press releases, executive messages, speeches, newsletters, reports, public notices, and informational materials. Serve as the primary contact for media relations, coordinate interview requests, and prepare organizational spokespersons. Conduct media and digital monitoring, identify emerging issues, and recommend appropriate communication strategies.

Marketing, Digital Communications, and Brand Management Develop FrancoSud's marketing strategy and design integrated campaigns to increase student enrollment, improve student retention, strengthen community engagement,



and showcase the achievements of the School Division and its schools. Define target audiences, objectives, communication channels, timelines, and key performance indicators (KPIs); analyze campaign performance and recommend data-driven improvements. Oversee the editorial governance of the website, social media channels, digital platforms, and mass communication tools.

Ensure consistent application of FrancoSud's visual identity, brand standards, and institutional voice across all communications produced by the School Division and its schools.

Crisis

Communications, Public Relations, and Events Contribute to the development and continuous improvement of emergency and crisis communication protocols. Under the direction of the Executive Director, coordinate communications during urgent, sensitive, or high-profile situations that may have media or reputational implications. Promote and highlight the achievements of students, employees, schools, and community partners.

Plan and support press conferences, official announcements, public consultations, ceremonies, and other institutional events.

Qualifications Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, or a related field; an equivalent combination of education and experience will be considered. Progressive experience in strategic communications, marketing, public relations,



or corporate communications, including experience coordinating projects and supervising staff. Excellent verbal and written communication skills in both French and English.

Experience in media relations, strategic writing, integrated marketing, digital communications, brand management, promotional campaigns, and crisis communications. Knowledge of the education sector, Alberta's Francophone community, or the public sector is considered an asset. A portfolio demonstrating communications and marketing achievements is considered an asset.

Demonstrated leadership, sound professional judgment, and the ability to prioritize effectively in a complex environment. Exceptional writing and editorial skills, political awareness, and the ability to tailor messages to diverse audiences. Creativity, strategic thinking, attention to detail, discretion, and outstanding organizational skills.

Excellent interpersonal skills with the ability to collaborate effectively with executive leadership, departments, schools, partners, and community stakeholders. Proficiency with digital platforms, social media, content management systems (WordPress), and contemporary performance measurement and analytics practices. Ability to work effectively with external service providers and prepare clear, well-structured creative briefs for web, video, and graphic design projects.

Flexibility to work occasional evenings or weekends to support events, emergencies, or crisis situations. Willingness to travel occasionally to schools and communities served by FrancoSud. A valid driver's license is required.

Commitment to maintaining strict confidentiality and complying with approval protocols and applicable legislative requirements.

📌 Bilingual Communications and Marketing Coordinator (Calgary)
🏢 Conseil scolaire FrancoSud
📍 Calgary