Brand and Communications Strategist He/ Him

I am a well-seasoned writer and brand builder with a degree in Journalism and over two decades worth of award-winning experience in brand and brand strategy development, research and trend analysis, marketing communications, creative strategy, conceptual development, and creative direction.

To be perfectly frank, I create research-based and results-driven brands and brand stories and creative marketing communications campaigns because I simply have to. I’d like to say that making you happy will make me happy, and leave it at that, but to borrow from writer and filmmaker Don Roff, “The monster must feed. And it will feed on your soul if not your words.

Its appetite is insatiable. Write to save yourself from the monster.” More than just a profession, this is my passion;and my creativity and inspiration yearns for constant release. Plus, I need to save myself from the monster.

It’s a strategic labour of love akin to bleeding out from my heart onto the keyboard and into my work. In addition to my career in branding and marketing, I’ve worked in public relations (as an internal communications and community relations specialist), been published in major daily national newspapers and magazines as a freelance writer and photographer, and have also given numerous seminars, panel discussions and workshops to government and media, corporate executives, business and community leaders and their staff, Indigenous Elders, entrepreneurial associations with members across all industries, Chambers of Commerce, and to emerging writers and designers from junior high to university levels.

Work Samples slide 2 of 8

The Best Fit

No fuss and no muss: regardless of the nature of your business or community, and the reasoning behind your correct approach to think “brand-first”, I’m all business;driven by the simple and tidy notion that you must first Connect with Brand in order to Direct through Marketing and effectively engage and inspire audiences to meaningful action. I have proudly (and successfully) provided a full suite of branding and marketing communications services (from strategic development through to brand and community building, messaging and visual creative execution, and ongoing brand maintenance and management) for non-profit and charitable organizations, B2B and B2C companies of all industries, government / institutions / regulatory bodies, and community / municipal clients throughout Canada. Well versed in a multi-disciplinary set of service solutions custom-designed and leveraged to fit the needs of any client regardless of size, industry or sector, I hold the capacity and capability to deliver measurable results and positive change sure to boost spirits as much as agendas and bottom lines.

I work to deliver more upon needs than wants to ensure complete client comfort, happiness and pride of ownership, and promote a partnership based upon collaboration, trust, and the understanding that–much like without heart, there is no brand success–without guts there is no glory. Simply put, I’ll help you exist loudly

Awards & Accomplishments

While every one of my client brands is a success story worth sharing, I am proud to note that I have been recognized as a "Game Changer” in the Branding Industry, and as a Partner of “One of Canada’s Top Branding Agencies” by Clutch Agency Review.



My accomplishments include the development of numerous Economic Developer’s Association of Canada, and International SAM, Summit and MUSE Creative award-winning brand, marketing, and communications strategies for local (Western Canadian), national and international corporations, personal and professional services companies, non-profit and charitable organizations, government and regulatory bodies, and communities and municipalities of all sizes throughout North America. I’ve also received international brand-builder recognition when, out of more than 4,500 submissions from over 50 countries, I was awarded three Golds and four Silvers for the 2020, 2021, 2022, and 2023 International MUSE Creative Award competitions, and a Gold, three Silvers and two Bronze for the 2019, 2021, 2022, and 2023 International Summit Creative Awards.

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We gained more clarity about what the bigger picture of Calmar is and what the town means to our residents. Residents say that they really like the brand work, and that the brand story really speaks to people in particular. They say the story feels like who they are, that it represents them and the community well.

Krista Gartner Elected Official, The Town of Calmar, AB

Extremely down-to-earth, honest, and approachable. He truly saw our business as a reflection of himself and took this challenge to heart.

Joel Provencal Entrepreneur and Owner, TBD Inc.

We gained more clarity about what the bigger picture of Calmar is and what the town means to our residents. Residents say that they really like the brand work, and that the brand story really speaks to people in particular. They say the story feels like who they are, that it represents them and the community well.

Krista Gartner Elected Official, The Town of Calmar, AB

Extremely down-to-earth, honest, and approachable. He truly saw our business as a reflection of himself and took this challenge to heart.

Joel Provencal Entrepreneur and Owner, TBD Inc.

We gained more clarity about what the bigger picture of Calmar is and what the town means to our residents. Residents say that they really like the brand work, and that the brand story really speaks to people in particular. They say the story feels like who they are, that it represents them and the community well.

Krista Gartner Elected Official, The Town of Calmar, AB

Extremely down-to-earth, honest, and approachable. He truly saw our business as a reflection of himself and took this challenge to heart.

Joel Provencal Entrepreneur and Owner, TBD Inc.

Working with Corey

I’m located in Edmonton, Alberta. I’m available for

- Projects

Connect with me

Specialties





Branding & Marketing Strategy Ad Campaigns B2B Engagement B2C Engagement Behavior Strategist Brand Architecture Brand Development Brand Extension Brand Guidelines Brand Management Brand Messaging Brand Planning Brand Positioning Brand Reputation Management Brand Strategist Brand Voicing Campaign Development CMO Content Marketing Corporate Identity Data Analytics Direct Mail Direct Marketing Guerrilla Marketing Marketing Audit Marketing Communications Marketing Strategist Marketing Strategy Television Print Campaigns Traditional Print Campaigns TV Spots Radio Campaigns Market Research Competitive Analysis Design Creatives Art Director Brand Identity Designer Branding Brochures Collateral Design Creative Director Creative Strategy Graphic Designer Logo Design Marketing Design Print Production Signage Public Relations, Stakeholder Relations & Communications Communications Development Communications Planning Communications Strategist Community Relations Corporate Communications Internal Communications Key Messaging Non-profit Communication Press Release Writing & Editing Advertising Copywriting Campaign Concept Development Content Creation Writing Copyediting Copywriter Creative Concept Development Creative Director Creative Writer Editor Journalism Long Form Copy Writer Magazine Content Newspaper Content Reporting Script Writing (TV/ Radio) Storytelling Web Content Web Content Writing Web Copy Copywriter Writer

Client Resume

Alberta Southwest Regional Partnership

- Arctic Indigenous Innovations
- Boonstra Consulting
- Calgary International Children's Festival
- Canadian Spondylitis Association
- Central Alberta Economic Partnership (CAEP)
- City of Castlegar, BC
- City of Chestermere, AB
- City of Fort St. John, BC
- City of Grand Forks, BC
- City of Lacombe, AB
- City of Medicine Hat, AB
- City of Merritt, BC
- Colonnade BridgePort
- Community Futures Capital Region
- Core Wellness
- Crossing the Divide
- Dear Dog Treats
- District of Elkford, BC
- District of Lillooet, BC
- Dogtrix
- Families First Society of Fort Saskatchewan
- Flagstaff County
- Fort Saskatchewan Chamber of Commerce
- Fort Saskatchewan Food Bank and Nourishment Centre
- FSC Architects & Engineers
- Givens LLP
- Integrity Land
- Katalyst Coaching
- Kjenner Financial Services
- Landover Homes
- Lucky Strike Tattoo
- MD of Bonnyville, AB
- MD of Chance, AB
- Mel Martin's Transfer
- Millbrook First Nation, NS
- Mountain View Regional Film Office, AB
- Municipality of Crowsnest Pass, AB
- Nineteen Forty Eight Jewelry
- Origin Road Studios
- Parkland County, AB
- PSI Industrial-Mechanical
- RAD Network
- SAiF Society
- Southern AB Jr. Roller Derby Association
- St. Albert Food Bank
- Strathcona County, AB
- TBD Maker Space
- TenFold HR
- The Taylor Way
- Town of Bentley, AB
- Town of Bowden, AB
- Town of Calmar, AB
- Town of Carstairs, AB
- Town of Cochrane, AB
- Town of Devon, AB
- Town of Didsbury, AB
- Town of Fort Frances, ON
- Town of High River, AB
- Town of Norman Wells, NWT
- Town of Okotoks, AB
- Town of Stony Plain, AB
- Town of Sylvan Lake, AB
- Town of Turner Valley, AB
- Town of Wainwright, AB
- Travel Alberta
- Village of Canal Flats, BC
- Village of Fruitvale, BC
- Village of Radium Hot Springs, BC
- WestJet
- White Swan Environmental
- Your Holistic Earth

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$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

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📌 Corey B (Edmonton)
🏢 The Well
📍 Edmonton