Art Director, Senior Graphic Designer She/Her

Hey there! I'm Cora, a graphic designer and art director with over 20 years of experience turning visions into vibrant visuals.

I run a branding and design business called So Very Madly, where I'm all about creative ideas that help businesses succeed. It's about your brand, your story—and maybe a little bit of coffee too.

I’m a typography whiz, layout design guru, and color theory aficionado. I can take your brand from "meh" to "wow" with a few clicks in Adobe Creative Suite. Whether it's crafting complete branding packages, UI web design, or snazzy print materials like packaging, brochures, and lookbooks, I’ve got it covered. I dabble in basic text animation too. Plus, I'm a whiz at developing swag for your next convention or trade show—because who doesn't love awesome merch?

As an art director, I’m the ringleader of creative chaos. I lead teams, manage projects, and make sure everything runs smoother than a fresh jar of peanut butter. I communicate with clients like a pro, aligning design work with business goals while using visual storytelling to captivate and charm. I’ve worked in education, government, energy, insurance, retail, and non-profits—basically, if there’s a challenge, I’m there with my design cape on.

When I’m not crafting designs, you’ll find me trying not to kill my vegetable garden, zipping around on my electric bike like a kid on Christmas morning, or enjoying a coffee on my self-built swinging daybed (yes, I built it myself—don’t ask how long it took). Let’s collaborate and bring your brand to life with a dash of creativity, a sprinkle of humor, and a lot of heart!

Work Samples slide 2 of 16

The Best Fit

I thrive on solving design problems for clients of all sizes—big, small, or somewhere in between. If you've got a design challenge and think I can help after browsing my profile, I'm game. I see clients as partners and team members, and I love working in the retail, energy, and non-profit sectors.

I'm flexible with project durations, whether short-term or long-term, and I'm comfortable working independently or being embedded as your temporary art director. The only things I need are open communication about the work scope and expectations, and a visual problem to solve. Let's collaborate and create something amazing together!

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Cora was immediately responsive and such a breath of fresh air. She gave us some very thought-provoking questions for us to respond to, which would help give her a better idea of what type of design she was going to create. To be honest, her questions helped us better understand who we wanted to be and the service we wanted to provide.

Once we had responded to her questions,



Cora came back within a week or two with about 7 drafts of different iterations of a logo with our tagline – “Hike. Bike. Escape.” Cora is an absolute pro. I believe certain people are chosen for a certain life.

Cora was chosen to be a creative. This is not just a gig for her. It is who she is.

Patrick Molloy Vice President, Holyrood Trail Association

Cora is a talented and qualified Art Director with a strong sense of the importance of brand consistency, as well as great communication instincts. Her work has always been exceptional and demonstrates a keen attention to detail. She is a dedicated worker and goes above and beyond to deliver projects on time and on budget. I have no reservations about endorsing her in the strongest possible way.

Pete Laing Strategic & Creative Lead, Robot Interactive + Marketing

Cora was immediately responsive and such a breath of fresh air. She gave us some very thought-provoking questions for us to respond to, which would help give her a better idea of what type of design she was going to create. To be honest, her questions helped us better understand who we wanted to be and the service we wanted to provide.

Once we had responded to her questions, Cora came back within a week or two with about 7 drafts of different iterations of a logo with our tagline – “Hike. Bike. Escape.” Cora is an absolute pro. I believe certain people are chosen for a certain life.

Cora was chosen to be a creative. This is not just a gig for her. It is who she is.

Patrick Molloy Vice President, Holyrood Trail Association

Cora is a talented and professional Art Director with a strong sense of the importance of brand consistency, as well as great communication instincts. Her work has always been exceptional and demonstrates a keen attention to detail. She is a dedicated worker and goes above and beyond to deliver projects on time and on budget. I have no reservations about endorsing her in the strongest possible way.

Pete Laing Strategic & Creative Lead, Robot Interactive + Marketing

Cora was immediately responsive and such a breath of fresh air. She gave us some very thought-provoking questions for us to respond to, which would help give her a better idea of what type of design she was going to create. To be honest, her questions helped us better understand who we wanted to be and the service we wanted to provide.

Once we had responded to her questions,



Cora came back within a week or two with about 7 drafts of different iterations of a logo with our tagline – “Hike. Bike. Escape.” Cora is an absolute pro. I believe certain people are chosen for a certain life.

Cora was chosen to be a creative. This is not just a gig for her. It is who she is.

Patrick Molloy Vice President, Holyrood Trail Association

Cora is a talented and professional Art Director with a strong sense of the importance of brand consistency, as well as great communication instincts. Her work has always been exceptional and demonstrates a keen attention to detail. She is a dedicated worker and goes above and beyond to deliver projects on time and on budget. I have no reservations about endorsing her in the strongest possible way.

Pete Laing Strategic & Creative Lead, Robot Interactive + Marketing

Working with Cora

I’m located in St. John's, Newfoundland and Labrador. I’m available for

- Projects

Connect with me

Specialties

Branding & Marketing Strategy Ad Campaigns Brand Development Brand Guidelines Brand Management Brand Packaging Brand Positioning Brand Voicing Campaign Development Content Marketing Corporate Identity Direct Mail Guerrilla Marketing Traditional Print Campaigns TV Spots Radio Campaigns Design Creatives Art Director Brand Identity Designer Branding Brochures Clothing Design Concept Design Corporate Design Creative Director Creative Strategy Cross-Media Integration Design Strategist Design Thinking Facilitator Editorial Design Exhibition Designer Graphic Designer Infographics Lettering Logo Design Magazine Design Marketing Design Package Design Packaging Designer Poster Design Presentation Design Print Design Print Production Production Real Estate Design Resizing Publication Signage Social Content Posts Storyboards Design Typography Visual Designer Social Media & Community Engagement Facebook Ad Creative Design Facebook Content Strategy Facebook Events and Contests Pinterest Content Planning and Scheduling Pinterest Pin Design and Graphics

Connect with Cora

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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📌 Cora B (St. John's)
🏢 The Well
📍 St. John's