Visual Communicator

Hi, I’m Crystal. Being part of this family dynamic has taught me how to listen to varying views, account for differing expectations, and bring people together by focusing on common goals. I started out as a graphic designer and over the last thirty-plus years, I have worked with clients to manage a variety of design projects.

After over 30 years in the design and marketing industry, I align with titles such as creative collaborator, design partner, and visual communicator. My creativity thrives inside frameworks that serve my client’s needs best.

I choose to work with organizations that value their community, clients, and customers. They also avoid marketing trends, and instead create their own opportunities to account for social and technological changes, and with so much AI slop in the world, I focus on creating custom designs that my clients can trust aren’t a knock off of other copyrighted designs. Resiliency in business and life is necessary for growth and staying relevant.

My creative mind doesn’t focus on sticking to what worked in the past, but instead on how we can translate skills and resources in new directions. So even though I started out focusing on print design, when the digital world evolved, I chose to evolve with it while still embracing the elements of print by marrying them with digital marketing and communication platforms.

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The Best Fit

I work with medium sized businesses looking to grow, as well as organizations with a mission to create and service proactive and positive services that benefit the community. Whether the need is a corporate re-brand, creation of marketing materials on various platforms or publishers that require experienced print designers to create lasting publications, I work best when collaborating with the client directly. I work together with my clients to create visuals that meet their needs and provide my 26+ years of experience to advise them when things go sideways.





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Crystal is a great thought partner and true design pro! She asked me the right questions to get stuff out of my head and onto the page, took all my copious words and made them pictures, turned complex concepts into effective visuals. And did it all with a degree of calm, patience, and generosity of time and comfort with the crunchy bits that I really needed.

Jennifer Payne Headwaters Communities in Action

Working with Crystal

I’m located in Calgary, AB. I’m available for

- Projects

Connect with me

Specialties

Branding & Marketing Strategy Brand Development Brand Guidelines Branding Content Marketing Corporate Identity Digital Marketing Direct Mail Email Marketing Design Creatives App Icon Designer Art Director Book Cover Design Brand Identity Designer Branding Brochures Collateral Design Corporate Design Creative Director Creative Strategy Design Publication Design Strategist Design Thinking Facilitator Exhibit Design Exhibition Designer Graphic Designer Infographics Logo Design Magazine Design Marketing Design Packaging Designer Poster Design Presentation Design Print Design Print Production Signage Social Content Posts Visual Designer

Client Resume

Active Alberta Coalition, AK-West Inc., Alchemy Communications, Amy Applebaum, Athabasca Immigration, Bankers Hall Club, Bloom Occupational Therapy, Bow Valley College, Bow River Funeral Service, The Town of Bragg Creek, Computest Research Ltd., Calgary Public Library, Calgary Jewish Federations, Calcana, Canadian Standards Association Group, Creative Scrapbooker Magazine, Calgary Catholic School District,



Captain Nichola Goddard School, City of Calgary, Coco Dowley, Discovering Antiques Magazine, Emerald Expositions, EMS Foundation, Edmonton Softball Association, Edmonton Volleyball Centre Society, F+W Media, Families in Remembrance of Military Members, Fun Girls Fit Club, Glenmore Park Dental, Gold Supply House, Health Systems Group, Illuminate Consulting Group, Indoor Outdoor, Experience, Iron Octopus Fitness, Jana Norris Studios, Jayman Homes, JCC Calgary, Jewish Community Foundation of Calgary, Magnetico Sleep Pads, Mental Health Commission of Canada, Recent West Networks, Ouest Solutions, Petro Carbon N.D.T.

Solutions

Inc., Play Sports Alberta, Pilates with Dagmar, Presq Isle Designs, Prince of Peach, Village, Quilters Playcation, Rainbow Contracting, Rashelle Robers, Recreation is Healthcare, RE/MAX Mountain View, Sandbox Marketing, Savy Knowledge Corporation, Scouts Canada, Scratch Marketing, Starcroft Farms, Star Swim LLC, Steve Norris Partners Building, Stubborn Twig Design, Suncor Energy, Symons Valley Plumbing Ltd., Terra Life Sciences, Terry Fox Foundation, Topline Printing Inc., Traders of the Lost Art, United Way of Calgary, University of Calgary Faculty of Kinesiology, University of Calgary, Dinos Athletics University of Calgary, Sport Technology Research Laboratory, Venture Capital Association of Alberta, Volleyball Alberta, Volker Stevin Canada, Wealthwise Financial Group, Wingenback Inc., WP Puppet Theatre

Connect with Crystal

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$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

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Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

📌 Crystal R (Calgary)
🏢 The Well
📍 Calgary