Brand Builder She/ Her

I identify as a proud Indigenous (Gwichyà Gwich’in) woman and proven brand builder – launching brand and marketing initiatives on and off-line with vigor and passion. As a Partner and Marketing Strategist of the brand, Unfussy, I also maintain an impressive track record in designing and building the creative tools needed to increase client brand awareness and drive progressive customer/consumer engagement.

With a certificate in Design Foundations, a diploma in Design and Digital Media from Grant MacEwan University, and nearly 20 years experience as a Creative Director and Project Manager in a marketing firm environment, I possess a rare blend of business insight, finely honed creative instincts, disciplined project management skills, and the ability to partner with clients that often haven’t had much experience with the creative process. And although I am a multiple International Summit and International MUSE Creative award-winner, to me, the most rewarding part of the creative process is not the output or affect, but seeing the transformation of my clients as they become more engaged in their creative projects and realize the tangible benefits and business value of each final solution as it takes shape.

When I’m not collaborating with clients to help their brands get noticed, or collaborating with my husband and business partner to help raise our blended family of six children (which is truly my most challenging creative endeavour), I serve to give back to my local community. Currently, I sit as a board member of the Fort Saskatchewan Indigenous Society, and as a member of the Fort Saskatchewan Women in Business Committee. I have also sat on the boards of The Fort Saskatchewan Chamber of Commerce (earning multiple nominations for both the Entrepreneurial Spirit and Marketing Excellence awards), and the Fort Saskatchewan International Women's Day Committee (earning nominations for professional achievement, arts and culture, and volunteerism).

But really, my goal here isn’t to spill my heart out...it’s to spill yours. And you’ll quickly grow to love me for it!

Work Samples slide 3 of 2

The Best Fit

With deep experience building proven and international award-winning brands and marketing communications campaigns for clients of all sectors and industries, I have the full capability to deliver brand strategy and development, marketing campaigns, digital, print and web execution, and to develop meaningful performance metrics.

Awards & Accomplishments

While every one of my client brands and projects is a success story worth sharing, I am proud to note that I (through Unfussy) have proudly been recognized as a “Game Changer in the Branding Industry” and that Unfussy was recently named one of Canada’s Top Branding Agencies by Clutch Agency Review. I have also received international brand recognition when, out of more than 4,500 submissions from over 50 countries yearly, my work was awarded three Golds and four Silvers for the 2020, 2021, 2022, and 2023 International MUSE Creative Award competitions, and a Gold, three Silvers and two Bronze for the 2019, 2021, 2022, and 2023 International Summit Creative Awards.

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Incredible!! There are no words to describe the skill found at Unfussy.



I had ideas of what I wanted and what my company did, but was missing the link between it all. Unfussy came in and not only connected all those dots, but created the "story" of my company.

I walked away with an incredible resource binder and computer files with all the "language" I needed to go forward with my company, stunning graphics, and the overwhelming feeling that I had been heard. I HIGHLY recommend this company for all your brand development, graphic design and creative needs.

Dawn Taylor Founder, The Taylor Way

Unfussy’s contribution has been quite substantial to the organization. Everything that I’ve worked with the team to this point — it’s like magic because people look at it and they compare it to what they’ve had in the past. The difference is really night & day when it comes to strategy and branding.

I would suggest listening to them. They bring many years of experience to the table and it’s not just at a whim that they know of what they speak. I would suggest to others who would bring them on board as a contractor to really listen to what they’re recommending and really consider it.

Mark Dixon Executive Director, SAiF Society

I had the great pleasure of working with the Unfussy Team on a community branding and marketing & communications plan. The team was skilled, creative and thorough from the proposal stage to project completion. It was their honest, candid and realistic approach to our project that I valued the most.

They took extra time and attentiveness to truly understand the deliverables and ultimately designed products, tactics and future recommendations with a clear perspective of resources. I really enjoyed working with a team that has extensive knowledge, brilliant ideas and refreshing personalities.

Michelle Levasseur ECD., Formerly EDO, Town of Calmar

Incredible!! There are no words to describe the skill found at Unfussy. I had ideas of what I wanted and what my company did, but was missing the link between it all. Unfussy came in and not only connected all those dots, but created the "story" of my company.

I walked away with an incredible resource binder and computer files with all the "language" I needed to go forward with my company, stunning graphics, and the overwhelming feeling that I had been heard. I HIGHLY recommend this company for all your brand development, graphic design and creative needs.

Dawn Taylor Founder, The Taylor Way

Unfussy’s contribution has been quite substantial to the organization. Everything that I’ve worked with the team to this point — it’s like magic because people look at it and they compare it to what they’ve had in the past. The difference is really night & day when it comes to strategy and branding.

I would suggest listening to them. They bring many years of experience to the table and it’s not just at a whim that they know of what they speak.



I would suggest to others who would bring them on board as a contractor to really listen to what they’re recommending and really consider it.

Mark Dixon Executive Director, SAiF Society

Working with Cynthia

I’m located in Fort Saskatchewan. I identify as Indigenous .

I’m available for

- Projects

Connect with me

Specialties

Branding & Marketing Strategy Ad Campaigns Brand Development Brand Guidelines Brand Messaging Brand Packaging Brand Planning Brand Positioning Branding Campaign Development Corporate Identity Marketing Audit Marketing Communications Marketing Strategy Online Marketing Traditional Print Campaigns Design Creatives Collateral Design Concept Design Concept Development Corporate Design Creative Strategy Infographics Logo Design Marketing Design Print Design Print Production Production Web Design Development & Tech CSS HTML5 WordPress Development

Client Resume

Alberta Organic Producers Association

- Arctic Indigenous Innovations
- Blooms & Butterflies
- Boonstra Consulting
- Central Alberta Economic Partnership
- Canadian Spondylitis Association
- City of Castlegar, BC
- City of Chestermere, AB
- City of Fort St. John, BC
- Colonnade BridgePort
- Community Futures Capital Region
- Consulting Architects of Alberta
- Core Wellness
- Crossing the Divide
- Dear Dog Treats
- District of Elkford, BC
- Dogtrix
- Families First Society of Fort Saskatchewan
- Finning
- Fort Saskatchewan Chamber of Commerce
- Fort Saskatchewan Food Bank
- Heavylift Cranes
- Integrity Land
- Katalyst Coaching
- Kjenner Financial Services
- Landover Homes
- Market Maker Agriculture
- MD of Bonnyville
- MD of Opportunity
- Mel Martin's Transfer
- Minotan Music
- Mountain View Regional Film Commission
- Multicultural Association of Fort Saskatchewan
- Nineteen Forty Eight Jewelry
- Origin Road Studios
- PolicyWise
- PSI Industrial-Mechanical
- Rogue Star
- SAiF Society
- Schendel Mechanical
- Southern AB Jr. Roller Derby Association
- Saddle Hills Town, AB
- St. Albert Food Bank
- TBD Maker Space
- The Taylor Way
- The Space
- TenFold HR
- Town of Bentley, AB
- Town of Bowden, AB
- Town of Calmar, AB
- Town of Didsbury
- Town of Fort Frances, ON
- Town of Gibsons, BC
- Town of Norman Wells
- Town of Sylvan Lake, AB
- Town of Wainwright, AB
- University of Guelph
- Village of Fruitvale, BC
- Village of Radium Hot Springs, BC
- Westbrand
- Wild Rose Old Tyme Fiddlers Association
- White Swan Environmental
- Your Holistic Earth

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$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

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📌 Cynthia W (Fort Saskatchewan)
🏢 The Well
📍 Fort Saskatchewan