We are a radio-controlled (RC) hobby and toy retailer looking for an experienced Digital Advertising Specialist to grow our sales through TikTok, Facebook, Instagram, and Google advertising.

We carry RC cars, trucks, boats, aircraft, parts, accessories, upgrades, and other hobby products.

We need someone who can take our products, new arrivals, promotions, and sales and turn them into effective digital advertising campaigns that generate real sales and measurable results.

Responsibilities

- Create and manage Meta Ads (Facebook & Instagram)
- Create and manage TikTok Ads
- Create and manage Google Ads
- Manage Google Shopping and Performance Max campaigns
- Advertise products, new arrivals, promotions, and special sales
- Develop advertising strategies for different RC product categories
- Create and test Facebook, Instagram, and TikTok audiences
- Build retargeting campaigns for website visitors and previous customers
- Create campaigns to recover abandoned shoppers
- Write effective ad copy, headlines, and calls to action
- Work with product photos and videos to create engaging advertisements
- Help develop short-form video advertising for TikTok, Instagram Reels, and Facebook
- Test different products, videos, images, audiences, and offers
- Monitor advertising budgets and campaign performance
- Track conversions, ROAS, CPA, sales, and other important KPIs
- Identify poorly performing campaigns and improve or stop them
- Scale successful campaigns while maintaining profitability
- Provide regular reports explaining advertising spend, sales, ROAS, and campaign performance

Platforms You Should Know





Meta

- Facebook Ads
- Instagram Ads
- Meta Ads Manager
- Meta Pixel
- Retargeting
- Catalog / Dynamic Product Ads

TikTok

- TikTok Ads Manager
- TikTok video advertising
- Product-focused short-form video campaigns
- Audience targeting and retargeting
- TikTok Pixel and conversion tracking

Google

- Google Ads
- Google Shopping
- Performance Max
- Google Merchant Center
- Search Ads
- Remarketing
- GA4 / Google Analytics

What We're Looking For We are looking for someone with approximately 2–4+ years of hands-on digital advertising experience.

You should understand how to use paid advertising to sell physical products online — not simply how to boost social media posts.

Experience with e-commerce, Shopify, toys, hobby products, electronics, automotive products, or RC products is a strong advantage.

You should understand

- ROAS (Return on Ad Spend)
- CPA / Cost Per Acquisition
- Conversion tracking
- E-commerce funnels
- Retargeting
- Audience testing
- Creative testing
- Product-feed advertising
- Campaign optimization
- Budget management
- Scaling profitable campaigns

The Person We Want We want someone who can look at our products and determine:

What should we advertise?





Who should we advertise it to?

Which platform should we use?

What type of video or creative should we make?

How much should we spend?

Which ads are actually producing sales?

You should be comfortable working with an active retail business where products, promotions, inventory, and customer demand can change regularly.

Requirements

- Proven experience with Meta/Facebook/Instagram advertising
- Proven experience with TikTok advertising
- Proven experience with Google Ads
- Experience running e-commerce conversion campaigns
- Strong understanding of tracking and analytics
- Ability to analyze results and optimize campaigns
- Good ad-copy and creative skills
- Comfortable working with product photos and videos
- Solid attention to advertising budgets and profitability

How to Apply Please submit your resume along with examples of advertising campaigns you have personally managed.

In your application, please answer the following:

- How many years have you managed Meta, TikTok, and Google Ads?
- What monthly advertising budgets have you managed?
- What types of products have you advertised?
- What ROAS or other results have you achieved?
- Have you managed advertising for an e-commerce or Shopify store?
- Have you created or directed TikTok/Reels video advertisements?

Applicants who can provide real examples and measurable campaign results will be given priority. Pay: $24.08-$30.00 per hour

Benefits

- Casual dress
- Flexible schedule
- On-site parking

Work Location: In person

📌 Digital Advertising Specialist – Meta, TikTok & Google Ads (Mississauga)
🏢 Big boys with cool toys
📍 Mississauga