GROSCHE International is a Canadian, family-owned drinkware, coffee, and tea brand that was founded in 2006. We are a Certified B Corporation and home to today’s top stovetop espresso maker collection in North America. Through the sales of our products, we also give back to those in need. When you buy any GROSCHE product, you’re funding 50+ days of safe drinking water for someone in need via the GROSCHE Safe Water Project. We believe in making a positive impact on the world and our community.

Job Summary:

The Digital Content Creator is a key member of the GROSCHE brand team, responsible for evolving the visual identity of the brand and our products across all digital media. The overarching goal of this position is to produce video and image content that connects deeply with our target audience and elevates the brand to its full potential.

Creating visually striking and engaging content for our website, social media, advertising, and email marketing is the heart of this role. Success is measured by audience engagement, and by the quality, consistency, and impact of the content produced.

The ideal candidate is current on techniques, trends, and styles in content creation, actively monitors competitor and creator activity across all channels, and uses modern tools including AI daily to maximize creativity and speed. They can create content at scale alongside traditional methods like film shoots and manual editing. They are tech-savvy, understand what makes video and image content stop the scroll, and bring both creative instinct and executional discipline to the role.

You’ll work closely with the marketing team to create compelling,



high-performing content that connects emotionally with customers and elevates the brand online.

Video Production

- Produce, film, and edit short-form and long-form video content for social media, ads, website, and email marketing
- Create reels, TikToks, lifestyle videos, product features, behind-the-scenes content, and campaign storytelling
- Use AI tools to assist with scripting, storyboarding, editing workflows, captions, and creative ideation
- Stay ahead of trends, platform updates, and evolving video styles

Photography & Visual Content

- Capture product photography, lifestyle imagery, and branded content
- Plan and execute shoots including lighting, styling, props, and shot composition
- Edit and optimize visual assets for digital platforms
- Use AI-assisted tools for image enhancement, mockups, background generation, and creative experimentation

AI-Generated Creative

- Create AI-generated images and creative assets for campaigns, concepts, advertisements, and social content
- Explore new AI tools and technologies to improve creative workflows and output
- Develop rapid creative concepts and visual mockups using AI
- Ensure all AI-generated content aligns with brand standards and visual identity

Creative Concepts & Campaigns

- Brainstorm and develop content concepts, campaign ideas, and social series




- Plan and execute content rollouts for product launches, including pre-launch teasers, launch-day assets, and ongoing product storytelling
- Collaborate with the marketing team on launches, promotions, and seasonal campaigns
- Research trends, competitors, creators, and cultural moments for inspiration
- Translate marketing objectives into visually compelling storytelling

Email Marketing Visuals

- Produce visual assets for email marketing including headers, banners, product feature layouts, and GIFs
- Ensure email visuals are on-brand and optimized for digital delivery

Social Media Content

- Create platform-specific content optimized for Instagram, TikTok, Facebook, Pinterest, and other channels
- Contribute ideas to help grow audience engagement and brand presence

Performance & Iteration

- Regularly review content analytics to identify what is working and what is not
- Apply those insights to improve and evolve content output over time
- Share performance observations with the marketing team

After orientation, this can become a hybrid role with some onsite and some remote work. GROSCHE offers a competitive salary and benefits package, as well as opportunities for career development and growth. Pay: $55,000.00-$60,000.00 per year

Benefits

- Casual dress
- Employee stock purchase plan
- On-site parking
- Paid time off
- Wellness program

Ability to commute/relocate:
- Cambridge, ON N3C 1C3: reliably commute or plan to relocate before starting work (preferred)

Experience:
- Photo/Video Production: 2 years (preferred)

Work Location: Hybrid remote in Cambridge, ON N3C 1C3

📌 Digital Content Producer (Cambridge)
🏢 Grosche International
📍 Cambridge