DIGITAL EXPERIENCE MANAGER

Brand & Marketing Team

Reports To: Director of Communications

Build the Future of Digital at Alair

At Alair, we're reimagining how one of North America's most respected custom home building brands shows up in the world.

We're looking for a Digital Experience Manager to help shape the digital ecosystem that supports more than 100 locations across Canada and the United States.

This is not a traditional digital marketing role.

You'll help connect websites, content, search, AI discoverability, analytics, marketing technology, digital campaigns, and local authority building into one integrated ecosystem that strengthens how people discover, trust, and choose the Alair brand.

About Alair

Alair is one of North America's premier custom home building and renovation brands, operating through a growing network of independently owned partner locations.

We combine the strength of a respected North American brand with the entrepreneurial spirit of local ownership, helping builders grow exceptional businesses while creating remarkable homes and communities.

As technology, search, and AI continue to reshape how people discover brands, Alair is investing in the future of digital experience, content, local authority, and trust-based marketing.

About the Brand & Marketing Team

We're not a traditional corporate marketing department.

We're an award-winning, in-house agency supporting more than 100 entrepreneurial businesses across North America.

Our team leads

- Brand strategy and governance
- Communications and PR
- Creative services
- Content marketing and storytelling
- Digital experience and websites
- Search and AI visibility
- Events and partnerships
- Analytics and marketing technology
- Local authority development
- Partner support and enablement

We're building the future of marketing at Alair through initiatives like the Alair Local Authority Network (ALAN) , helping locations become the most visible, trusted, and authoritative builders in their markets.

Why This Role Exists

At Alair, we don't believe growth begins with lead generation.

We believe growth is the outcome of trust.

We build trust through expertise, reputation, visibility, storytelling, community involvement, and exceptional experiences.

The Digital Experience Manager helps bring those elements together.

This role exists to ensure websites, content, search, digital campaigns, communications, analytics, AI discoverability, and marketing technology function as one connected ecosystem that supports both our brand and our builder partners.

What You'll Do

Lead Digital Experience Strategy

- Shape the future of Alair's digital ecosystem.
- Connect brand strategy, technology, content, and customer experience.




- Identify opportunities in AI, search, automation, and emerging digital platforms.
- Develop scalable frameworks that support growth across the network.

Lead Our Website Ecosystem

- Oversee the performance, governance, and optimization of Alair's websites.
- Manage website structure, hosting, domains, integrations, and user experience.
- Ensure websites support content marketing, authority-building, discoverability, and business objectives.
- Work closely with developers and digital partners to continuously improve performance.

Drive Content, Search & Authority

- Support content strategy, digital publishing, and brand journalism initiatives.
- Lead SEO, AEO, GEO, local search, and AI discoverability efforts.
- Develop systems that strengthen visibility, expertise, credibility, and trust.
- Help builder partners build meaningful local authority within their markets.

Architect Digital Campaigns

- Design integrated campaign frameworks that connect content, communications, websites, social media, partnerships, email marketing, and customer engagement.
- Support both B2B and B2C initiatives.
- Ensure campaigns are measurable, scalable, and aligned with brand strategy.

Own Analytics & Insights

- Develop dashboards, reporting frameworks, and performance measurement systems.
- Turn data into actionable insights.
- Help teams make smarter decisions through meaningful reporting and analysis.

Support Marketing Technology & CRM Strategy

- Partner closely with IT on CRM integrations and digital ecosystem strategy.
- Connect marketing initiatives, reporting, customer journeys, and technology platforms.
- Help improve workflow efficiency, adoption, automation, and measurement across the business.

Help Build ALAN

- Support the continued development of the Alair Local Authority Network (ALAN).
- Build systems, structures, and strategies that strengthen authority, trust, and discoverability.
- Help position Alair and its builder partners as leaders in their local markets.

What Success Looks Like

- Stronger digital experiences across the Alair ecosystem
- Increased visibility across search and AI discovery platforms
- Better-performing websites and content
- Stronger local authority signals across the network
- Actionable reporting and business intelligence
- Scalable digital programs and campaign frameworks




- Integrated systems that support long-term brand growth
- Greater adoption of digital tools and best practices across the network

What You Bring in Experience

- 5+ years in digital marketing, digital strategy, digital experience, website management, content strategy, analytics, or marketing technology.
- Experience managing websites, digital ecosystems, and multiple stakeholders.
- Strong understanding of customer journeys, content ecosystems, and digital performance.
- Ability to translate strategy into action.

Areas of Expertise

- WordPress and website ecosystems
- Digital publishing and content marketing
- SEO, AEO, GEO, and AI discoverability
- Google Analytics (GA4) and reporting tools
- CRM platforms and marketing technology
- Digital campaign planning and optimization
- User experience and information architecture
- Automation and workflow optimization
- Digital infrastructure, domains, hosting, and integrations

The Kind of Person Who Thrives Here You might be a outstanding fit if:

- You see websites as publishing platforms, not just websites.
- You think strategically and execute confidently.
- You enjoy solving complex problems.
- You are naturally curious and constantly learning.
- You understand that authority is built through trust, expertise, consistency, and visibility.
- You enjoy connecting content, technology, people, and processes into one cohesive system.
- You care deeply about quality, innovation, and meaningful impact.

Most importantly, you're excited by the opportunity to build something. Not just maintain it. Why Join Alair?

This is more than a marketing role.

It's an opportunity to join an award-winning in-house agency that is helping shape the future of one of North America's most respected custom home building brands.

You'll work alongside talented strategists, marketers, communicators, creatives, event professionals, and digital specialists who care deeply about what they do.

You'll influence a growing North American brand.

You'll support more than 100 entrepreneurial businesses.

You'll help define how authority, content, AI discoverability, digital experience, and trusted brands evolve in the years ahead.

And you'll have the opportunity to build something meaningful alongside a team that's genuinely excited about the future.

Ready to Build What's Next?

We're looking for someone who is equal parts strategist, builder, storyteller, digital thinker, and problem solver.

Someone who sees opportunities where others see silos.

Someone who understands that trust is built, authority is earned, and great digital experiences create lasting impact.

If that's you, we'd love to hear from you.

📌 Digital Experience Manager (Canada)
🏢 Alair Homes
📍 Canada