Position Overview

We are looking for a creative, digitally savvy Digital Media Specialist to help grow across social media, digital channels, and online marketing. This role will be responsible for developing engaging content, managing digital media initiatives, supporting campaigns, and using performance insights to continuously improve how we connect with customers.

The ideal candidate is both creative and analytical—someone who understands what makes content stand out, keeps up with evolving social trends, and can translate brand strategy into compelling digital experiences.

Key Responsibilities

Social Media & Content

- Develop, plan, and execute engaging content across social media platforms, including Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging channels.
- Manage and maintain social media content calendars and publishing schedules.
- Create and coordinate photo, video, graphic, and written content
- Identify social trends, cultural moments, creators, and emerging platforms that could benefit the brand.
- Engage with online communities and help foster meaningful relationships with customers.
- Work with creative teams, agencies, influencers, and other partners to develop social-first content.

Digital Marketing

- Support the execution of digital marketing campaigns across paid, owned, and earned media channels.
- Work with marketing, creative, and e-commerce teams to ensure campaigns are aligned and consistent.
- Help develop digital campaigns designed to drive awareness, engagement, traffic, and conversion.
- Support email, website, promotional, and seasonal campaigns as needed.




- Ensure digital content and messaging are consistent with brand standards.

Analytics & Optimization

- Monitor and report on social and digital media performance.
- Track key metrics including engagement, reach, traffic, audience growth, conversion, and return on investment.
- Analyze campaign results and identify opportunities for improvement.
- Use data and customer insights to inform future content and campaign strategies.
- Stay current on platform changes, algorithms, trends, and best practices.

Creative & Brand Development

- Contribute ideas for new campaigns, content series, promotions, and digital experiences.
- Help evolve the brand's voice and presence across digital channels.
- Translate broader marketing concepts into social-first and digital-first executions.
- Collaborate with designers, copywriters, photographers, videographers, and other creative partners.

Qualifications
- 3-5 years of experience in digital marketing, social media, content marketing, or a related field.
- Strong understanding of major social media platforms and their respective audiences and formats.
- Excellent written and verbal communication skills.
- Strong creative instincts and an understanding of what makes digital content engaging and shareable.




- Experience using social media management, analytics, and digital marketing tools.
- Comfortable analyzing performance data and turning insights into recommendations.
- Strong organizational and project-management skills with the ability to manage multiple projects and deadlines.
- Ability to work collaboratively in a rapid-paced, highly creative environment.
- Passion for social media, digital culture, content creation, and emerging trends.

Preferred Qualifications

- Experience in e-commerce, retail, consumer products, lifestyle, or direct-to-consumer brands.
- Experience creating or directing short-form video content for TikTok, Instagram Reels, and YouTube Shorts.
- Experience with influencer or creator marketing.
- Familiarity with paid social advertising and campaign optimization.
- Basic knowledge of Adobe Creative Suite, Canva, CapCut, or similar creative tools.
- Experience with Google Analytics or other digital analytics platforms.
- Experience using AI tools to support content creation, ideation, and digital marketing.

What Success Looks Like Success in this role means building a stronger and more engaging digital presence, creating content that customers genuinely want to interact with, and using data to turn great ideas into measurable business results.

The ideal candidate will bring fresh ideas, strong creative judgment, digital expertise, and a test-and-learn mindset to every campaign.

Pay: $65,000.00-$75,000.00 per year

Benefits

- Casual dress
- Dental care
- On-site parking
- Vision care

Work Location: In person

📌 Digital Media Specialist (Woodbridge)
🏢 GAM Creative Marketing
📍 Woodbridge