Company Summary

Founded in 2015, IMGadgets is a fast-growing Canadian lifestyle brand dedicated to elevating everyday living through purposeful innovation across our family of sub-brands. From our pioneering roots in safe personal e-mobility with Gyrocopters to our broader evolution into fitness, home, and family essentials, we focus on delivering high-quality products that add real value to daily life.

Position Summary

We are seeking a dynamic and analytical E-Commerce Growth & Channel Expansion Lead to act as the dedicated store owner and obsessive performance marketing driver for our flagship Shopify store (imgadgets.com), while simultaneously scaling emerging marketplaces and drop-ship channels to drive rapid, multi-million-dollar growth.

Reporting directly to the Senior Manager of E-Commerce, this role combines hands-on paid media execution (Google, Bing, and more), rigorous ROAS management, SEO oversight, and CRO with aggressive expansion and scaling strategies across secondary digital channels.

Key Responsibilities

- Flagship D2C Store Ownership (Shopify - imgadgets.com): Act as the core store owner and merchant for our primary direct-to-consumer flagship website. Own site merchandising, landing page optimization, catalog updates, CRO, and overall user experience to maximize traffic conversion and AOV.
- Obsessive Paid Media & ROAS Execution: Directly build, manage, scale, and optimize multi-channel paid acquisition campaigns across Google Ads (PPC/Performance Max), Bing Ads, and other traffic platforms with an uncompromising focus on maximizing ROAS, controlling blended CAC, and scaling revenue profitability.
- Lifecycle Email & SMS Marketing Management: Design, execute, and optimize automated and campaign-based email and SMS marketing flows (welcome series, abandoned cart, post-purchase, win-back, and promotional blasts) to maximize customer LTV, retention, and repeat purchase frequency.
- Secondary Marketplace & Drop-Scale Expansion: Scale and optimize emerging marketplaces, retail partner platforms, and drop-ship accounts. Restructure listings,



optimize pricing strategies, elevate product content, and execute targeted promotions to unlock new revenue tiers and deliver rapid growth velocity.
- SEO Oversight & Agency Collaboration: Maintain a very solid, hands-on understanding of technical and on-page SEO best practices to direct, collaborate with, and hold external SEO agencies accountable for organic traffic growth, keyword rankings, and content optimization across the flagship store.
- New Channel Discovery & Launch Execution: Research, evaluate, and spearhead the launch of brand-new domestic and international e-commerce channels and drop-ship networks to further expand the brand's footprint.
- Cross-Functional Launch & Scaling Coordination: Partner closely with the supply chain, procurement, graphics, and brand marketing teams to ensure seamless inventory allocation, content readiness, and marketing asset delivery for flagship optimization and channel scaling.
- Performance Tracking & Optimization: Monitor daily and present weekly performance dashboards (Google Analytics, Shopify analytics, Klaviyo, SEO, channel portals), analyzing conversion funnels, multi-channel attribution, and ad efficiency to rapidly iterate and scale revenue streams.
- Operational Troubleshooting & Redundancy: Resolve day-to-day platform compliance flags, app integrations, tracking setups, or technical errors, while acting as a mutual operational backup to the Senior Manager of E-Commerce to maintain overall channel continuity.

Qualifications & Experience

- 5 to 7+ Years of hands-on, high-volume e-commerce experience scaling direct-to-consumer (D2C) brands, specifically driving revenue growth from an early-stage baseline toward aggressive,



multi-million-dollar enterprise targets on Shopify.
- Obsessive ROAS & Heavy Paid Media Mastery: Proven, deep tactical track record of directly building, scaling, and managing substantial annual ad budgets across Google Ads and Bing Ads, with an uncompromising focus on maximizing Return on Ad Spend (ROAS), managing blended customer acquisition costs (CAC), and optimizing attribution.
- Lifecycle & Retention Marketing Expertise: Demonstrated hands-on experience building, segmenting, and optimizing high-converting email and SMS marketing programs (Klaviyo or similar platforms) that systematically drive repeat purchases, lower churn, and maximize customer lifetime value (LTV).
- Marketplace Scaling & Optimization Track Record: Demonstrated success in restructuring listings, elevating content, and rapidly accelerating secondary digital marketplaces and drop-ship accounts to unlock hidden revenue streams and achieve rapid growth velocity.
- Solid SEO Acumen & Agency Management: Solid working knowledge of technical and on-page SEO principles, with a history of successfully directing, collaborating with, and holding external SEO agencies accountable for organic traffic expansion and search visibility.
- Shopify & D2C Execution Excellence: Advanced expertise in Shopify store administration, conversion rate optimization (CRO), landing page experimentation, theme customization, and maximizing Average Order Value (AOV) and customer lifetime value (LTV).
- Data-Driven & Analytical Rigor: Exceptional ability to interpret daily and weekly multi-channel performance dashboards, analyze conversion funnels, manage promotional calendars, and make rapid data-backed adjustments to protect and scale profitability.

Compensation & Performance Bonus

- Base Salary: $70,000 per annum.
- Performance Bonus: Eligible for a performance-based bonus tied directly to achieving flagship D2C revenue, marketplace expansion growth, and paid media efficiency (ROAS) targets. Note: Bonus is not eligible during the probationary period.

📌 E-Commerce Growth & Channel Expansion Lead (Mississauga)
🏢 IMGadgets™
📍 Mississauga