Position Overview

Johnstone Brothers Equipment Corp. is seeking a motivated and organized Equipment Sales Representative to support the growth of our equipment sales, with a primary focus on municipal, governmental, and public-sector customers.

This is a full-time, primarily office-based sales role operating out of the Woodbridge office. The successful candidate will be responsible for prospecting, developing customer relationships, supporting equipment sales opportunities, and assisting with the full sales process from initial outreach through to quoting, follow-up, deal coordination, and participation in training, equipment delivery, etc. when needed.

While the role will mainly be performed from the office, some travel will be required as needed for trade shows, customer visits, customer deliveries, equipment demonstrations, and other sales-related activities. Travel is expected to average approximately 10% to 15% per month, although some months may be lower and others may be closer to 25%, depending on business needs.

The main focus of this role will be municipal and governmental sales; however, the successful candidate may also be asked to assist with other customer segments or sales initiatives as directed by the Sales Manager.

Key Responsibilities

Proactively identify and develop sales opportunities with municipalities, government agencies, public works departments, contractors, and related customers.

Conduct outbound sales activity, including phone calls, emails, follow-ups, and customer relationship building.

Support the full sales cycle, including lead generation, customer qualification, quoting, proposal preparation, follow-up, and closing support.

Monitor municipal and government purchasing opportunities, tenders, bid platforms, and relevant public-sector sales channels.

Maintain accurate customer information, activity records, opportunities,



and sales pipelines in the company’s CRM or ERP system.

Develop a robust understanding of Johnstone Brothers Equipment Corp.’s equipment lines, product offerings, customer value proposition, and after-sales support.

Coordinate with internal departments, including parts, service, logistics, administration, and finance, to support order fulfillment and customer satisfaction.

Assist with preparing customer quotes, product information, sales packages, and follow-up materials.

Represent the company professionally at trade shows, customer visits, equipment demonstrations, deliveries, and other sales-related events as required.

Provide warm referrals and sales opportunities to other departments, including Parts, Service, and Rentals where applicable.

Work closely with the Sales Manager to prioritize accounts, target customers, and sales strategies.

Assist with other sales initiatives or customer segments as directed by management.

Travel Requirements

This role is primarily office-based out of the Woodbridge office. Travel will be required from time to time for customer meetings, trade shows, equipment deliveries, demonstrations, and other sales-related needs.

Expected travel will generally average approximately 10% to 15% per month, but may vary depending on business needs and sales activity. Some months may require limited travel, while others may require travel closer to 25%.

Qualifications

Sales, customer service, equipment, construction, municipal, or industrial experience is considered an asset.





Strong communication, follow-up, and relationship-building skills.

Comfortable making outbound calls, sending sales emails, and following up with prospective customers.

Organized and able to manage multiple leads, quotes, tasks, and customer follow-ups at the same time.

Professional, self-motivated, and able to work both independently and as part of a team.

Comfortable learning technical product information and explaining equipment value to customers.

Experience with CRM, ERP, or sales tracking systems is considered an asset. NetSuite CRM is preferred by not required.

Knowledge of municipal procurement, public works, construction equipment, or road maintenance equipment is considered an asset.

Valid Ontario driver’s license required.

Must be able to travel as required for business needs.

What We Provide

Company-provided tools and support required to perform the role.

Training and support from the sales, product, service, logistics, and management teams.

Opportunity to develop within the equipment sales industry.

Exposure to municipal, governmental, contractor, and equipment customer segments.

A primarily office-based role with opportunities for customer-facing sales activity.

Summary

This is an excellent opportunity for a motivated sales representative to develop a career in equipment sales with Johnstone Brothers Equipment Corp. The role is suited for someone who is organized, proactive, comfortable with outbound sales activity, and interested in building strong relationships with municipal, government, and equipment customers across Ontario.

Pay: $45,000.00-$85,000.00 per year

Benefits

- Company events
- Dental care
- Disability insurance
- Extended health care
- Mileage reimbursement
- On-site parking
- Paid time off
- Vision care

Work Location: In person

📌 Equipment Sales Rep – Municipal & Government Sales (Vaughan)
🏢 Johnstone Brothers Equipment
📍 Vaughan