Founding Sales Lead (Commission-Based + Equity Opportunity)

Location: Remote (Canada preferred)

About Asellera

Asellera is an AI software company helping healthcare practices improve patient communication, streamline operations, and grow their business through intelligent automation.

Our mission is to help practices operate more efficiently by reducing administrative workload, improving responsiveness, and creating better experiences for both teams and patients. Asellera is designed to work alongside existing practice workflows, bringing AI-powered intelligence into everyday operations.

We are an early-stage company entering our next phase of growth, and we are looking for a driven Founding Sales Lead to help build and lead our sales efforts from the ground up.

About the Role

This is a founding sales opportunity for someone who is excited by the challenge of building something early and taking ownership of growth.

As our first sales hire, you will work directly with the founder to help establish Asellera’s sales foundation, from generating opportunities and running sales conversations to refining messaging, improving processes, and closing customers.

At this stage, the role is commission-based with no base salary, as we continue investing in product development and company growth. As Asellera scales and revenue grows, there may be opportunities to transition into a salaried sales leadership position. Compensation structure can also be revisited based on performance, contribution, and company growth.

This role is ideal for someone entrepreneurial who wants to grow alongside the company and have a meaningful impact on building the sales organization.

Responsibilities

- Develop and execute outbound sales strategies to generate new opportunities.
- Prospect and identify potential healthcare practice customers.
- Conduct 75–100 outbound calls per day to qualified prospects.




- Build and manage a sales pipeline from outreach to close.
- Lead product demonstrations and discovery conversations.
- Manage the full sales cycle, including prospecting, qualification, follow-up, and closing.
- Build relationships with practice owners and decision-makers.
- Provide feedback on sales messaging, customer needs, and market insights.
- Help create repeatable sales processes and playbooks.
- Contribute to building Asellera’s early sales organization.

What We’re Looking For

- Strong communication and relationship-building skills.
- Comfortable with outbound prospecting, cold calling, and sales conversations.
- Self-driven, ambitious, and motivated by results.
- Ability to work independently in an early-stage environment.
- Strong follow-through and ownership mindset.
- Competitive and goal-oriented.
- Previous sales experience is an asset, especially in B2B, SaaS, healthcare, or technology.

Compensation

At this stage, compensation is commission-based.

The opportunity includes

- 50% of the initial sale/implementation fee for every customer you close.
- $100 CAD monthly recurring commission for every active customer you bring to Asellera.
- Uncapped earning potential.
- Potential equity opportunity for the right long-term contributor.
- Opportunity to grow into a sales leadership role as Asellera scales.

Why Join Asellera?
- Join an early-stage AI healthcare company during an exciting growth phase.
- Work directly with the founder and help shape the future of the company.
- Take ownership of building the sales function from the beginning.
- Sell technology that solves meaningful operational challenges for healthcare practices.
- Build recurring income as your customer base grows.
- Grow into a leadership chance as the company expands.

If you’re someone who enjoys building, believes in the power of technology, and wants the opportunity to create something from the ground up, we’d love to hear from you.

📌 Founding Sales Lead (Commission-Based + Equity Opportunity) (Greater Toronto Area)
🏢 Asellera
📍 Greater Toronto Area