Fractional Content Strategist

I'm a content marketing strategist who produces thoughtful, persuasive stories that achieve your main business goals. I'm talking about the strategies that attract qualified leads, nurture them through buyer journeys, and most importantly, create communities of engaged followers who become paying customers. Over the past 15 years, I've been that marketing voice who aligns the brand's business goals with the customer expectations. Now, as an independent consultant, I provide that same coaching to help businesses like yours translate the company Kool-Aid into content that actually works.

My specialty: organic content marketing that builds sustainable, long-term growth.

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The Best Fit

My perfect clients are mid-sized businesses that are revamping their brand positioning and are on the cusp of real growth.

Tech businesses that have launched new products and need to connect those new features with established brand positioning strategies—I can help you build a content strategy that connects those two needs.

Agencies with client demands they can't keep up with—I can be the expert you contract to produce high-quality content for clients.

Awards & Accomplishments

I always go back to my first content marketing success story as one of my proudest accomplishments. I joined a personal finance rate comparison business that had nothing more than a domain name when I first started with the company. We executed a two-pronged content marketing and SEO strategy to organically generate traffic, leads, and conversions.

Within two years, that business was earning millions in ARR, and it was on track to double those revenue targets by the end of year three. It took a lot of time and plenty of patience, but the results speak for themselves.

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Working with Gary is always a positive experience. He brings a high level of professionalism, clear communication, and a genuine commitment to delivering quality work. I wouldn’t hesitate to work with him again or recommend him to others. Clear, timely, and thoughtful. He always ensured that our team involved is on the same page, and offered helpful insights throughout the process. Makes working with him feel easy and effective.

Nicholas Kent Senior Director of Marketing, Rosehill Wine Cellars

I highly recommend Gary as a writer and collaborator. As well as creating SEO content and optimizing existing articles, Gary has also been a huge support with ad-hoc tasks during busier periods.



Gary is extremely reliable.

He never misses a deadline and incorporates feedback quickly and thoroughly. His flexibility and positive attitude to his work, along with his professionalism and friendly demeanour, make him a joy to work with. Communication with Gary is easy, straightforward and friendly.

He easily adapts to different channels and ways of communication depending on what the situation calls for. He’s very responsive and keeps the team in the loop regarding progress on his work and availability.

Caitlin Hughes Senior Editor, MeisterTask

Working with Gary is always a positive experience. He brings a high level of professionalism, clear communication, and a genuine commitment to delivering quality work. I wouldn’t hesitate to work with him again or recommend him to others. Clear, timely, and thoughtful. He always ensured that our team involved is on the same page, and offered helpful insights throughout the process. Makes working with him feel easy and efficient.

Nicholas Kent Senior Director of Marketing, Rosehill Wine Cellars

I highly recommend Gary as a writer and collaborator. As well as creating SEO content and optimizing existing articles, Gary has also been a huge support with ad-hoc tasks during busier periods. Gary is extremely reliable.

He never misses a deadline and incorporates feedback quickly and thoroughly. His flexibility and positive attitude to his work, along with his professionalism and friendly demeanour, make him a joy to work with. Communication with Gary is easy, straightforward and friendly.

He easily adapts to different channels and ways of communication depending on what the situation calls for. He’s very responsive and keeps the team in the loop regarding progress on his work and availability.

Caitlin Hughes Senior Editor, MeisterTask

Working with Gary is always a positive experience. He brings a high level of professionalism, clear communication, and a genuine commitment to delivering quality work. I wouldn’t hesitate to work with him again or recommend him to others. Transparent, timely, and thoughtful.



He always ensured that our team involved is on the same page, and offered helpful insights throughout the process. Makes working with him feel easy and efficient.

Nicholas Kent Senior Director of Marketing, Rosehill Wine Cellars

I highly recommend Gary as a writer and collaborator. As well as creating SEO content and optimizing existing articles, Gary has also been a huge support with ad-hoc tasks during busier periods. Gary is extremely reliable.

He never misses a deadline and incorporates feedback quickly and thoroughly. His flexibility and positive attitude to his work, along with his professionalism and friendly demeanour, make him a joy to work with. Communication with Gary is easy, straightforward and friendly.

He easily adapts to different channels and ways of communication depending on what the situation calls for. He’s very responsive and keeps the team in the loop regarding progress on his work and availability.

Caitlin Hughes Senior Editor, MeisterTask

Working with Gary

I’m located in Toronto, Ontario. I’m available for

- Projects

Connect with me

Specialties

Branding & Marketing Strategy Brand Messaging Brand Positioning Brand Strategist Content Marketing Market Positioning Market Research Product Marketing Customer Experience Buyer Journey Mapping Digital Strategy and Execution SEO Web Content Audits Writing & Editing Content Creation Writing Content Strategy Web Content Writing Writing Editing

Client Resume

I've worked with a wide range of clients, including: Viafoura, MinuteBox, WealthGenius, Rosehill Wine Cellars, AS Marketing Agency, Mass Minority Agency, Porter Consultants Worldwide, MeisterTask

Connect with Gary

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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