Are you a results-driven leader with a passion for people, performance, and creating an exceptional customer experience? Rangeland RV – one of Canada’s top RV dealerships – is seeking a

General Manager to lead operations at our Red Deer location.

About Us

At Rangeland RV, we’re proud of our reputation as:

The #1 Forest River dealer in Western Canada

The#1 Rockwood dealer in Canada

The#1 Cherokee dealer in Canada

ATop 50 Dealer in North America for 8 years in a row

As a family-owned and operated dealership , we’ve built our business on teamwork, customer satisfaction, and representing the best brands in the RV industry , including R-Pod, Rockwood, No Boundaries, Riverstone, Cedar Creek, and more.

The

Role The General Manager is responsible for overseeing the entire dealership operation, ensuring every department – Sales, Finance, Service, Parts, and Administration – runs efficiently and profitably while maintaining Rangeland’s high standards of culture and customer care. This is a hands-on leadership role that requires both strategic vision and day-to-day management. The GM will drive financial performance, operational excellence, and employee engagement while ensuring customers receive the best possible RV buying and ownership experience.

Key Responsibilities

Leadership & Team Development

Lead, coach, and develop department managers to achieve operational and financial goals

Foster a high-performance, customer-focused culture built on accountability and teamwork

Recruit, train, and mentor top talent across all departments

Sales & Finance

Oversee sales operations to ensure volume and profit targets are met or exceeded

Work closely with the Finance team to maximize F&I; profitability while maintaining compliance





Implement sales processes and marketing initiatives to drive consistent growth

Service & Parts Operations

Ensure the service and parts departments deliver exceptional customer support and after-sales care

Monitor productivity, efficiency, and profitability of fixed operations

Develop service retention programs to build long-term customer relationships

Business & Financial Management

Develop and manage annual budgets, monthly forecasts, and financial reporting

Track KPIs for all departments and implement strategies for continuous improvement

Ensure dealership compliance with all industry, legal, and manufacturer requirements

Customer Experience

Champion a customer-first approach across the dealership

Resolve escalated customer concerns in a timely and professional manner

Build and maintain solid manufacturer, vendor, and community relationships

What We Offer

Six-figure earning potential with performance-based bonuses and incentives

Competitive salary package and benefits plan

Long-term growth and advancement opportunities within a top-performing dealer group A family-owned, team-oriented workplace with a strong culture of success The prospect to represent the most respected brands in the RV industry

What We’re Looking For

Minimum 2 years of dealership management experience (RV or automotive industry preferred)

Proven track record of achieving sales, service, and profitability targets

Strong leadership and people management skills with the ability to motivate and inspire teams

Business acumen with experience managing budgets, P&L;, and operational KPIs

Excellent communication, negotiation, and problem-solving skills

Customer-focused mindset with the ability to build long-term relationships

📌 General Manager (Sundre)
🏢 Rangeland RV & Trailer Sales
📍 Sundre