Fractional Go-to-Market and Growth Architect

If you need someone who can step in quickly, diagnose what’s working (and what isn’t), and get your marketing performing, that’s where I come in.

I bring 30+ years of experience across enterprise, growth-stage, and founder-led businesses, having operated as a VP, agency leader, and Fractional CMO. I’ve led strategy at the executive level and built the systems behind it, campaigns, funnels, tracking, and performance infrastructure, so I understand both the pressure and the execution required to deliver results.

Clients engage me in two ways: to provide senior leadership that aligns product, sales, and marketing, sharpens go-to-market strategy, and prioritizes investment, or to step in hands-on to fix funnels, improve paid performance, and drive measurable outcomes.

I focus on clarity, execution, and building marketing systems that scale without unnecessary complexity. The goal is simple: reduce pressure, create momentum, and deliver marketing that drives revenue.

The Best Fit

I do my best work with companies that need experienced marketing support without added complexity, typically at moments of pressure: a launch, stalled growth, underperforming paid media, or an overstretched team.

Some engage me as a fractional leader to bring senior guidance without a full time hire. I assess what’s working, identify constraints, and align product, sales, and marketing around clear revenue priorities, simplifying the roadmap and focusing investment where it drives impact.

Others bring me in to execute. Launch campaigns, fix conversion funnels, improve lead quality, and clean up tracking so decisions are based on real data. I embed quickly, move from diagnosis to action,



and deliver measurable improvement.

I’m best suited to growth-stage and mid-market companies, often founder-led or private equity-backed, that need more structure, accountability, and performance visibility. The goal is simple: create clarity, drive execution, and deliver results that move the business forward.

Awards & Accomplishments

PR Agency of the Year Gold, Google UX Design Certificate Course slide 1 of 1

I’m pleased to share that working with Ian as Fractional Chief Digital Marketing Officer has been transformative for our PoweredPR initiative. Ian led the charge in crafting a go-to-market strategy that seamlessly integrated traditional PR with data-driven digital marketing, significantly amplifying our brand’s reach and engagement. His development of a profitable lead generation framework has opened new avenues for business growth, positioning PoweredPR for long-term success.

Ian’s ability to align internal resources and drive cohesive efforts across departments ensured we hit our ambitious goals with clarity and impact. His leadership has been a true asset to Faulhaber.

Lexi Pathak President, Faulhaber Communications

Working with Ian

I’m located in Toronto, Ontario. I’m available for

- Fractional

Connect with me

Specialties





Market Research Analytics Strategist Go to Market Planning Branding & Marketing Strategy Content Marketing Email Marketing Product Marketing Digital Strategy and Execution Analytics Digital Advertising Digital Marketing Strategy

Client Resume

Enterprise & Global Brands Samsung Canada, Procter & Gamble (P&G;), Unilever, Pfizer, Visa, PayPal, Toyota, Revlon, Starbucks, Canon, Maytag, YUM Brands, McAfee

Retail, Consumer & CPG Brands Home Depot, Winners, Kraft, Molson Coors, Dare Foods, Mazola, Cara Foods, M&M; Meats, Hudson’s Bay Company (HBC), MONOGRAM Appliances, Genesis Motors Canada, Porsche

Financial Services & Loyalty CIBC, Home Equity Bank, Aeroplan

Energy & Infrastructure Enbridge

Media & Entertainment Time Warner, OLG (Ontario Lottery and Gaming),

Growth, Mid-Market & Direct Clients Reliance Home Comfort

Kintec Orthotics & Footwear

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

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Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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