Content Marketing

I started my career in the marketing departments of a variety of companies including The Loyalty Group and Club Monaco, later landing at Ogilvy & Mather, where I like to say I got an informal PhD in branding and company culture.

I've led account management for key global accounts, including Amex, FedEx and SAP, doing everything from brand advertising to direct marketing and rode the early wave of digital. I've led a content marketing division, supporting the ecosystem with content strategy and execution.

These days I'm hatching big ideas and supporting entrepreneurs with my brand, Positive Eggs & Co, where the mission is to drive the metrics that matter to brands through thoughtful, high-quality, engaging content. The truth is: you can’t convert without great content.

The Best Fit

Small to medium sized businesses who need senior level strategic support in marketing and communications, with a focus on leveraging content to achieve business goals.

Working with Joanna

I’m located in Toronto, Ontario. I’m available for

- Fractional

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Specialties





Digital Strategy and Execution Content Analysis Content Planning Digital Advertising Digital Content Strategy Digital Marketing Strategy Digital Media Strategy Inbound Marketing Keyword Search Strategies Marketing SEM Optimization SEO Specialist SEO Web Content Audits Website Strategist Branding & Marketing Strategy Brand Development Brand Positioning Branding CMO Content Marketing Direct Marketing Marketing Communications Marketing Strategy Online Marketing

Client Resume

American Express Small Business, FedEx, Cisco and Cogeco, Samuelsohn, Gee Beauty, Jean Machine, Jamieson, Track Fitness, Venturepark Labs, Conversion Digital

Connect with Joanna

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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