Marketing

First and foremost, I’m a CPG marketer with over 20 years of marketing and advertising experience. I was taught Brand Management fundamentals by some of the best at PepsiCo and General Mills. I have deep experience managing a P&L;, being the guardian of brand equity, leading the strategic planning process and delivering compelling campaigns.

But… I love the energy of small, emerging, and high-growth businesses. So much so that I spent 5 years building my own start-up in the beverage space. (Maybe you tried my brand, “Just Craft Soda” at Loblaws or Momofuku?) Building from zero to $2m revenue gave me an invaluable business education and tons of practical learnings.

One of my key competencies is leading innovation processes. For over 15 years I’ve built and managed innovation systems capable of delivering compelling current products, line extensions and renovations. I have a solid track record building brand equity and revenue growth through new product innovation, most recently in the cannabis industry with Tilray and Aurora.

One of my key soft skills is team leadership. For over 10 years as a people manager, I’ve helped coach and build high-performance teams based on the principles of Servant Leadership.

The Best Fit

I’m excited by opportunities that are challenging, unstructured, messy, fast-paced, anything goes. I’m willing to roll up my sleeves and get deep into the detail.

Ideally roles that would be titled “Director”. But I’m a team player willing to do what it takes to help and will gladly consider all offers.

Awards & Accomplishments

- CPG discipline: PepsiCo, General Mills
- Communications aptitude:



Ogilvy & Mather
- Entrepreneurial ability: $2m revenue start-up
- Business education: Oxford MBA, with distinction
- International experience: London, Sydney, Hong Kong

Working with John I’m located in Toronto, Ontario. I’m available for

- Fractional

Connect with me

Specialties

Branding & Marketing Strategy Brand Architecture Brand Development Brand Extension Brand Management Brand Planning Brand Positioning Brand Voicing Branding Campaign Development CMO Content Marketing Digital Marketing Direct Marketing Email Marketing Experiential Marketing Influencer Marketing Market Positioning Marketing Audit Marketing Communications Marketing Sales Execution Marketing Strategy Pricing Strategy Product Marketing Market Research Competitive Analysis Consumer Insights

Client Resume

CPG

Food & Beverage

Cannabis

Connect with John

First name

Last name

Email

Phone

What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

More Branding & Marketing Strategy Specialists

Alyssa D

- Projects
- Toronto
- Writing & Editing

See Work

Matthew L

- Projects, Fractional
- Toronto, Ontario
- Design Creatives

See Work

Caroline P

- Fractional
- Toronto, Ontario
- Development & Tech

See Work

Lisa K

- Fractional
- Toronto, ON
- Marketing Strategy

See Work

📌 John M (Toronto)
🏢 The Well
📍 Toronto