Website Strategist & Designer She/ Her

Hello! I’m Madeleine, a freelance web designer and digital strategist specializing in high-impact websites and eCommerce systems that scale. I design and develop conversion-focused websites for growing brands—primarily on Shopify, Squarespace, and Webflow—and pair them with data-driven email marketing strategies in Klaviyo and Mailchimp.

From launching a new online store to optimizing retention flows, I help eCommerce founders and professional service providers turn first impressions into long-term customer loyalty. Grounded in strategy and executed with precision, my work blends thoughtful design with seamless integrations to reduce friction for internal teams and maximize ROI.

Work Samples slide 2 of 13

Video Samples slide 1 of 1

The Best Fit

Owner-managed businesses, professional service providers, eCommerce startups, or B2C SaaS companies in need of: A) General website strategy

- B) Support to launch a new brand, product, or service
- C) Website design refresh or migration to a new platform
- D) Email and/or SMS marketing system to engage their audience; or E) Ongoing website and email marketing management. Retail businesses looking to grow/expand with eCommerce and email marketing
- B2C businesses in need of organized, streamlined email marketing and automations

Awards & Accomplishments

Owner-managed businesses, professional service providers, eCommerce startups, or B2C SaaS companies in need of: A) General website strategy

- B) Support to launch a new brand, product, or service
- C) Website design refresh or migration to a new platform
- D) Email and/or SMS marketing system to engage their audience; or E) Ongoing website and email marketing management. Retail businesses looking to grow/expand with eCommerce and email marketing
- B2C businesses in need of organized, streamlined email marketing and automations slide 2 of 5

Working with Madeleine on our online store has been a real pleasure. She built our website from ground zero, and built up a roster of email subscribers along with it. She’s been managing both the website and email system ever since our launch, which has helped bring in a steady flow of new customers.

A true professional in every regard. From day one, Madeleine guided us with a sure hand, offering honest advice that helped shape our brand’s online journey. Her keen eye for detail, expert guidance and comforting and upbeat demeanor took the stress out of the complex process, making everything seem simple and straightforward.

What really stood out was Madeleine's amazing communication, quick responses and initiative. No matter what popped up, she was ready with solutions that kept our website modern and easy to use. Our collaboration with her is ongoing, and we look forward to continuing our work together.

We highly recommend Madeleine for anyone looking to take their brand online.

Seda Rafilovich Founder & Creative Director, SÉDA sedaworld.com

Madeleine was excellent to work with! I always knew what was going with my site process. And she was very efficient in getting it finished on schedule. Now I have a gorgeous and professional website that represents my brand! Thank you again!

Rachel Fava Founder & Florist, The Spotted Willow thespottedwillow.com





I enjoyed working with Madeleine, as she took the time and care to understand how we wanted our brand to be marketed with our clients.

Natasha Jalbert Principal Designer, Copper 8 copper8.ca

It's been our pleasure to work with Madeleine. She was able to easily understand and carry out the vision through our website. We highly recommend her services to any business.

Elana Kupinsky Director & Program Coordinator, Four Seasons Childcare fourseasonschildcare.ca

Madeleine built and launched a new website for me this year. Thanks to her professionalism, efficiency and patience, the entire process was an absolute pleasure. Madeleine is creative and has a great eye for design.

She is extremely tech savvy but also has great listening skills. Working with her was truly collaborative. The website she created painted a picture of me and my business that was fresh, positive and genuine.

Madeleine helped me achieve what I couldn’t possibly have imagined by myself, yet her final product felt very much my own.

Paula Rosen Professional Communication Coach and Speech-Language Pathologist, paularosen.ca

Working with Madeleine on our online store has been a real pleasure. She built our website from ground zero, and built up a roster of email subscribers along with it. She’s been managing both the website and email system ever since our launch, which has helped bring in a steady flow of new customers.

A true qualified in every regard. From day one, Madeleine guided us with a sure hand, offering honest advice that helped shape our brand’s online journey. Her keen eye for detail, expert guidance and comforting and upbeat demeanor took the stress out of the complex process, making everything seem simple and straightforward.

What really stood out was Madeleine's amazing communication, quick responses and initiative. No matter what popped up, she was ready with solutions that kept our website modern and easy to use. Our collaboration with her is ongoing, and we look forward to continuing our work together.

We highly recommend Madeleine for anyone looking to take their brand online.

Seda Rafilovich Founder & Creative Director, SÉDA sedaworld.com

Madeleine was excellent to work with! I always knew what was going with my site process. And she was very efficient in getting it finished on schedule. Now I have a gorgeous and professional website that represents my brand! Thank you again!

Rachel Fava Founder & Florist, The Spotted Willow thespottedwillow.com

Working with Madeleine

I’m located in Toronto, Ontario. I identify as Women .

I’m available for

- Projects

Connect with me

Specialties





Branding & Marketing Strategy Campaign Development Digital Marketing Email Marketing Marketing Audit Marketing Automation Marketing Communications Design Creatives Branding Brochures Canva Collateral Design Figma Web Design Wordpress Design Development & Tech Content Management Systems CSS Responsive Web Design Shopify Development Web Accessibility (WCAG) Web Developer WordPress Development Digital Strategy and Execution A/B Testing Conversion Tracking CRO Customer Segmentation Strategy Digital Content Strategy Digital Marketing Strategy Ecommerce Strategy Email Marketing Inbound Google Analytics Keyword Search Strategies Landing Page Strategies Marketing Automation Strategy Optimization Web Optimization Website Strategist Wireframing CRMs, Sales, Marketing Tools & Softwares Elementor Flodesk Honeybook Hotjar Klayvio Loops MailChimp MailerLite Microsoft Clarity Notion Shopify CRM Squarespace Development Trello Webflow Wix CRM Wix Studio Wordpress WordPress CRM Digital Agency Experience Project Management E-commerce Project Manager Web Development/ Design Project Manager UX Strategy UX Strategist User Experience Strategy Digital UX Design E-commerce Wireframing Platform Audits UX Strategy Web Accessibility Customer Experience Customer Journey Mapping

Client Resume

Konenki Skincare, https://konenki.ca/ (Shopify web design, Klaviyo email marketing) Kase Custom, https://kasecustom.com/ (Shopify web design) The Spotted Willow, https://thespottedwillow.com/ (Shopify web design) Magnolia Education, https://www.magnolia-education.com/ (Webflow web design) Higher Landing, https://www.higherlanding.com/ (Squarespace web design) Copper 8, https://www.copper8.ca/ (Squarespace web design) Four Seasons Childcare, https://www.fourseasonschildcare.ca/ (Squarespace web design) MDR Design + Build, https://mdrdesignbuild.com/ (Squarespace web design) Paula Rosen, https://www.paularosen.ca/ (Squarespace web design) JL Power & Electric, https://www.jlpowerelectric.ca/ (Squarespace web design) Scribe National, https://www.scribenational.ca/ (Squarespace web management) Afton Brazzoni Art, https://www.aftonbrazzoni.com/ (Squarespace web management) Classic Event Designs, https://www.classiceventdesigns.com/ (Wix web design) Steven Figol Realty, https://www.stevenfigolrealtor.ca/ (Wix Studio web design) Andrea Collins Voiceover Artist, https://www.andreacollins.ca/ (Wix web design) QV Studio, https://www.qventurestudio.com/ (Wix web design) Git Motivated, https://www.gitmotivated.com/ (Wix web design) Kale Health, https://www.kalehealth.ca/ (Wix landing page design) Night Wing Goods, https://www.nightwinggoods.com/ (Mailchimp email marketing) Leaves of Trees, https://leavesoftrees.com/ (Klaviyo email & SMS marketing)

Connect with Madeleine

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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📌 Madeleine C (Toronto)
🏢 The Well
📍 Toronto