Our consulting firm is proud to partner with leading organizations to connect exceptional talent with outstanding career opportunities.

Our clients are looking for a creative, results-focused Marketing & Content Specialist to help grow our brand, drive store traffic, and increase customer engagement.

You will plan and execute social media and email content, create marketing materials, maintain our website, support in-store signage, and report on marketing performance.

You are organized, comfortable working independently, able to manage multiple deadlines, and passionate about producing content that delivers measurable results.

Key Responsibilities

Social Media, Content Creation & Campaigns

- Plan, create, and publish social content (graphics, photos, video/reels, email) across Facebook, Instagram, and email marketing.
- Write engaging captions, marketing copy, and customer communications that reflect our brand voice.
- Manage social channels day-to-day, including posting, responding to messages, and engaging with customers.
- Assist with paid advertising campaigns through Meta Business Suite and other marketing platforms.

Webpage Management

- Maintain and update the website with current promotions, featured products, and store information.
- Ensure all digital and in‑store marketing is current, accurate, and on-brand.

In-Store Marketing & Signage

- Assist with the creation and coordination of in‑store signage and marketing materials.
- Support timely execution of in‑store promotions and campaigns.

Marketing Analytics & Reporting

- Monitor and analyze performance across Meta Business Suite, Google Business Profile, Yext, website analytics, email platforms, and related tools.




- Track key performance indicators such as engagement, reach, follower growth, website traffic, customer actions, online reviews, and lead generation.
- Use insights to recommend actions, improve campaign performance, and prepare a monthly marketing report for management.

Qualifications

- Diploma or degree in Marketing, Communications, Business, Graphic Design, or equivalent experience (preferred).
- Minimum 2 years of experience in marketing, social media, content creation, or a related field (preferred).
- Hands-on experience with Facebook, Instagram, Meta Business Suite, Canva, and similar content creation tools.
- Robust writing, communication, and organizational skills.
- Comfortable creating photo and video content for social media.
- Confident working with data and analytics to interpret marketing performance and KPIs.
- Ability to work independently while managing multiple projects and tight timelines.
- Demonstrated commitment to learning new marketing tools, trends, and platforms.

What Success Looks Like

- Consistent execution of marketing campaigns and content calendars.
- Ongoing growth in social media engagement and audience reach.
- Measurable improvement in Google, Meta, Yext, and website performance metrics.
- Effective use of analytics and insights to refine campaigns and improve marketing results.
- On-time delivery of marketing materials and signage to support promotions.
- Visible contribution to increased customer engagement, store traffic, and sales growth.

Pay: $23.00-$27.00 per hour

Benefits

- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Vision care

Work Location: In person

📌 Marketing & Content Specialist (Saint John)
🏢 Land Fall Consulting
📍 Saint John