Graphic Designer, Art Director, Digital Marketer, Project Manager

I’m a graphic designer and lifelong entrepreneur, and it’s my passion to help brands—whether bands, brasseries or bazaars—elevate and expand their digital identity, with and without the internet.

I come from an entrepreneurial background in academia and have experience working with creators from financial and artistic backgrounds. In university, I launched an e-commerce product line catered towards the health and wellness industry. After realizing I enjoyed the marketing side of the operation more than the engineering of the product itself, I concluded my business and started up a boutique digital marketing studio in 2015, which I operated until mid 2018.

Following the completion of my bachelor of commerce degree in June 2018, I decided to move to Berlin short term to pursue my passion for music and design. During this period, I was working as a freelance graphic designer and social media manager for various start-ups and musicians.

My primary focus is creating raw and authentic ways to showcase brands, while remaining aware and educated of current trends and aesthetic outlooks. Understanding the brand’s audience is paramount to this task. In order to appropriately cultivate and communicate a brand and their artistic aspirations, I try to envision the long-term goals for both the brands awareness and loyalty.

My artistic palette is constantly expanding. Whether in front of the digital drawing board, or on the runway, I’m always eager to head in a current direction.

Work Samples slide 2 of 45

The Best Fit

My ideal clients are established small to medium sized businesses that value collaboration and seamless integration within their team dynamic. I thrive in environments where communication is strong and effective,



and where there are well-defined systems and processes in place. Working with clients who are open to creative exploration and appreciate the strategic impact of design is crucial to me.

I particularly enjoy partnering with businesses that have a growth mindset and are looking to elevate their brand presence and expand their market reach. Whether it's enhancing their existing visual identity, developing impactful marketing materials, or spearheading creative campaigns, I am eager to contribute my skills as a graphic designer and art director to help them achieve their goals.

Working with Matthew

I’m located in Toronto, Ontario . I’m available for

- Projects
- Fractional

Connect with me

Specialties

Branding &

• Marketing Strategy Ad Campaigns Brand Development Brand Guidelines Brand Packaging Branding Direct Mail Traditional Print Campaigns Social Media &
- Community Engagement Content Calendars Content Production Social Media Manager Design Creatives Art Director Branding Brochures Collateral Design Concept Development Corporate Design Design Publication Editorial Design Graphic Designer Logo Design Marketing Design Package Design Poster Design Presentation Design Print Design Print Production Real Estate Design Resizing Publication Signage Social Content Posts Writing &




- Editing Content Creation Writing Project Management Content Management Project Manager Creative Project Manager Digital Project Manager Marketing/Advertising Project Manager Social Media Project Manager Digital Agency Experience CRMs, Sales, Marketing Tools &
- Softwares Asana Jira Monday.com Trello

Client Resume

Regan Real Estate, City Shred, 20 Seconds Magazine, Get Ducked, SOMA, Kroma Hair Salon, Triton Capital Corp, Upper Visa Homes, Studio Joelle (Interior Design), CINDE (musician), Frank Moyo (musician), Sir O Sir (musician),

Agency Clients Adidas Canada (through Department 220), Ellie Mae (through Department 220), Sundowner (through Charrette), Vision Greens (Through Charrette), 5 Secrets (through Charrette), Spirit Soul (through Charrette), Niagara National (through Charrette), RAM Iron & Metal Inc. (through Charrette), Anthony Lacavera (Through King Street Media), Benji Sleep (through King Street Media), Bumble Buzz (through King Street Media), Baseline Sports (through King Street Media), 437 Swimwear (through King Street Media), Anthony Lacavera (Through King Street Media), Bergel Magence LLP Personal Injury Lawyers (through King Street Media)

Connect with Matthew

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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📌 Matthew L (Toronto)
🏢 The Well
📍 Toronto