Optimization Analyst

Location: Toronto, ON (Onsite)

Salary: $81,600 - $115,200 + Bonus + Benefits

Overview Our client is seeking an Optimization Analyst to join their Personal Banking / Digital Channels team. This role focuses on improving digital customer experiences through data-driven experimentation, A/B testing, personalization strategies, and website optimization initiatives. You'll work closely with stakeholders across product, marketing, analytics, and digital teams to drive conversion improvements and deliver measurable business impact.

Key Responsibilities

- Lead the planning, execution, and analysis of A/B and multivariate testing initiatives across web and digital channels.
- Develop optimization roadmaps and identify opportunities to improve customer journeys, conversion funnels, digital sales performance, and user experience.
- Define success metrics, KPIs, reporting requirements, and testing strategies.
- Analyze web analytics data to uncover trends, customer behaviors, pain points, and revenue-generating opportunities.
- Present findings, recommendations, and business cases to senior stakeholders.
- Collaborate with cross-functional teams including Product, Marketing, UX, and Technology to implement optimization initiatives.
- Drive personalization and segmentation strategies to enhance customer engagement and conversion.
- Establish and maintain optimization standards, governance, and best practices.
- Stay current with industry trends and emerging digital optimization techniques.

Required Qualifications

- 3-5+ years of experience in digital optimization, web analytics, experimentation, or digital insights.




- Hands-on experience with:
- Adobe Target (required)
- Adobe Analytics and/or Google Analytics
- A/B Testing and Multivariate Testing methodologies

- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
- Experience defining KPIs, measurement frameworks, and reporting strategies.
- Advanced Microsoft Office skills, particularly Excel and PowerPoint.
- Excellent communication skills with experience presenting insights and recommendations to leadership teams.
- Ability to manage multiple priorities in a fast-paced environment.

Nice-to-Have Qualifications

- Salesforce Marketing Cloud experience.
- Experience with optimization platforms such as Maxymiser or Google Optimize.
- Power BI knowledge.
- Financial services or banking industry experience.
- Exposure to customer segmentation and behavioral targeting strategies.

Ideal Candidate You are a data-driven digital optimization professional who thrives on testing, experimentation, and continuous improvement. You have a solid understanding of customer behavior, web analytics, and conversion optimization, and can confidently partner with business stakeholders to influence digital strategy and improve customer outcomes.





Top Skills for Screening

- Adobe Target
- Adobe Analytics / Google Analytics
- A/B Testing & Experimentation
- Conversion Rate Optimization (CRO)
- Digital Analytics
- Personalization & Segmentation
- KPI Development & Reporting
- Stakeholder Management
- Power BI (Asset)
- Financial Services (Asset)

How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply. Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.

We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.

Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors.

We champion building a diverse and inclusive environment.

📌 Optimization Analyst (Toronto)
🏢 Robertson u0026 Company
📍 Toronto