Marketing Strategist, Digital Marketer, Project Manager

Hi, I'm Patricia, and I've spent the last 18 years helping businesses of all shapes and sizes bring their marketing visions to life, from the bustling streets of England to the vibrant cultures of Canada and Colombia. Whether it's a small startup or a large corporation, I specialize in transforming big ideas into bold, impactful brands. My expertise lies in leading marketing projects with cross-functional teams, especially when it comes to digital marketing, branding, and creating unforgettable customer experiences that deliver real, measurable results.

What sets me apart is my relentless obsession with ensuring that every brand story is captured and conveyed perfectly in every interaction. I don’t just manage marketing strategies – I execute them, making sure they align with a company's vision, values, and voice. Whether you’re looking to make waves in B2B or B2C markets, for-profit or non-profit spaces, I bring a strategic, creative, and results-driven approach to the table.

I’ve worked across all types of marketing, from traditional to digital, and have a sharp eye for design that makes everything I do look as good as it works. I’m the person who brings together the right mix of creatives and technical experts to deliver strategies that not only make sense but get results. On top of my experience in the marketing world, I’ve run my own successful agencies, earned an MBA from Rotman, and served as an Entrepreneur in Residence at the Toronto Public Library.

This entrepreneurial background helps me think like both a marketer and a business owner, so I can deliver solutions that are as custom as they are effective. Here’s where I can help you the most: Digital and Integrated Marketing Strategy Web and Mobile Design and Development SEO and SEM Brand Development Cross-Functional Team Leadership Stakeholder Engagement Entrepreneurship Mentoring Expertise in For-Profit and Non-Profit Sectors. Oh, and I’m bilingual (English and Spanish), so I’m ready to connect with global audiences in a way that feels authentic.





Let’s make something outstanding, together.

Work Samples slide 2 of 44

The Best Fit

Small and medium size businesses. Start-ups.

Awards & Accomplishments

Executive MBA, MSc International Development and Finance, Certificate in Digital Marketing

Working with Patricia

I’m located in Toronto, Ontario. I’m available for

- Fractional

Connect with me

Specialties

Branding &

• Marketing Strategy B2B Engagement Behavior Strategist Brand Development Brand Guidelines Brand Management Brand Messaging Brand Packaging Brand Voicing Content Marketing Corporate Identity Digital Marketing Direct Marketing Email Marketing Experiential Marketing Marketing Communications Marketing Strategist Marketing Strategy Media Buying Media Planner / Buyer Product Marketing Traditional Print Campaigns Digital Strategy and Execution Competitor Analysis Content Analysis Content Planning Digital Marketing Strategist Digital Marketing Strategy Digital Marketing Strategy Google AdWords Google Analytics Keyword Search Strategies Landing Page Strategies Wireframing Design Creatives Branding Brochures Collateral Design Concept Design Concept Development Design Thinking Facilitator Financial Services Design Graphic Designer Infographics Logo Design Marketing Design Mobile Design Poster Design Presentation Design Print Production Social Content Posts Storyboards Design UI Design UI/UX Designer User Experience (UX) Researcher User Interface (UI) Designer Visual Designer Web Design Wordpress Design Market Research Analytics Strategist Competitive Analysis CRMs, Sales, Marketing Tools &




- Softwares Asana Constant Contact Google Ads Google Analytics Hootsuite MailChimp Netsuite CRM Survey Monkey Trello Customer Experience Buyer Journey Mapping CRM Customer Communications Customer Experience Strategy Customer Journey Mapping Customer Relationship Management (CRM) Integration Digital Customer Experience Voice of the Customer (VoC) Analysis Event Management &
- Sponsorship Budget Management Corporate Events Corporate Meetings Event Branding and Design Event Management Event Marketing and Promotion Launch Private Events Logistics and Operations Post-Event Analysis and Reporting Special Event Planner Trade Shows and Exhibitions Venue Selection and Management Project Management Content Management Project Manager Creative Project Manager Digital Marketing Project Manager Digital Project Manager Marketing/Advertising Project Manager Web Development Project Manager Social Media &
- Community Engagement Content Calendars Content Production Social Media Strategist User Experience Strategy Customer Journey Mapping Digital UX Design UX Strategy Writing &
- Editing Bilingual Plain Language Writing Proofreading Web Content Web Content Writing

Client Resume

Weavers Art, Lightform, Salt and Light Media, George Waggott Employment Law, Kalb Advisors, Dialogue Consulting

Connect with Patricia

First name

Last name

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What's your budget?This helps us make sure we have the right cost match.

$100-$500$500- $1K$1K- 5K$5K - $10K$10K–$25K$25K–$50K$50K-$100KMore than $100K

When can we get started?Please include any must-hit dates in your message.

Very quicklySoonNo rush

How can we help?

Let’s not make this creepy. We’ll email you just once and not again unless you explicitly ask us to.

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